In the world of internet commerce, omnichannel selling is becoming increasingly significant.But sometimes, it becomes very problematic for the sellers to find out how to optimize photos for omnichannel selling. Depending on how knowledgeable you are in digital photography and images, you can take the phrase “optimizing” product photos in two ways. You may believe that optimization refers to a method for selecting the greatest types of photographs for your eCommerce site.Even if you don’t know much about it, you might believe that optimization pertains to technical components that get your photographs suitable for the internet.
The article will show you how to optimize your photos for eCommerce sales in a user-friendly way.
Image Optimization in SEO
SEO image optimization entails more than merely reducing the size of your website’s graphics. In a few words, image optimization for SEO is the process of producing high-quality photographs, images, and infographics that are the correct size, format, and resolution.Images should not slow down the loading time of a page. Instead, they should draw visitors’ attention, make it easier for them to absorb content, and encourage them to stay longer on the site.
Why should you optimize images for SEO?
You may improve your SEO rankings by optimizing your photographs. Images that haven’t been optimized can have a detrimental impact on site performance and, as a result, conversions.One of the most common reasons for businesses to hire photo editing companiesis that image optimization improves customer retention, which can result in a 95 percent increase in earnings.
Apart from making the material more accessible and appealing, correctly optimized pictures lower the time it takes for a website to load, which is a key ranking element.The influence of images on the user experience is also good. Product visuals enhance the descriptions, while infographics make it easier to understand specific concepts.Long blocks of text can be broken up with images to offer users a break and keep them on the page longer. After all, few individuals are interested in reading a few pages of text with no graphics or videos.
Tips on how to optimize photos
Here are a few ways how to optimize photos for E-commerce selling:
- Save the photo with a descriptive name
During product photography, it’s common for the camera to assign default names to your photographs. You should alter the file name if you want to optimize photographs for SEO, not only to organize your files but also to help you rank higher.
Apart from the text content of a web page, search engines crawl the image file names. Relevant keywords or phrase patterns that customers typically employ while looking for a specific product are required.
- Choose the best angle
Consider an item’s shape, silhouette, and how it’s intended to be used or worn. Have you put the product in a way that makes sense for this application? In some cases, a single image may be sufficient to deliver all of the information a buyer needs.However, this isn’t the case for the majority of people. Changing the perspective of your main product photograph or making the product take up more area in the image are two options. 360-degree photographs are also becoming more popular.
While most retailers are still new to the medium, early adopters will gain by standing out.
- Maintain the same size and style
Methods on how to raise image for online sellingare incomplete if you don’t maintain a consistent style and size. The inconsistent image will make the page look disorganized. When photos are all the same size and oriented the same way, they all fit perfectly in one column. No adjustments or guesswork is needed!
- Use alt tags to make your site accessible to all customers
Alt tags are descriptions for images that are embedded in the code of your website. This basically implies that whatever is in the image is written into your website’s code.Because of the alt attribute, visually challenged users using screen readers can tell what the image is. The screen reader can read the alt attribute description to them when they hover their cursor over the image.
Quick guide for image size
Now that you know how to express the size of an image in several ways, here are some general guidelines to remember:
- Large photos or full-screen background images should have a file size of no more than 1 MB.
- The majority of other little web visuals should be under 300 KB.
- Upload a 2000-pixel-wide image if you’re using a full-screen background.
- Web image resolution: Always “Save for web” if you have the choice, as this will give your image a web-friendly resolution.
- It’s easy to shrink a large image, but it’s far more difficult to enlarge a small one. It will appear pixelated and hazy.
Figure optimization tools and programs
- Adobe Photoshop
- JPEG Mini
If you have not taken the benefits of image optimization for omnichannel selling, then you need to start doing so now. It will make a significant impact in the speed of your site, and your users will appreciate it.Not to mention, quicker websites are better for SEO, so your search engine ranks will likely improve.