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Explainer videos have become a great marketing tool when it comes to sharing information with a new audience. They are widely used for business, educational, and social purposes. They provide people with ease of understanding the content in just a few minutes.
But, what are explainer videos exactly?
Explainer videos are short videos that explain or teach something in simple terms to everyone. If you want your message to be heard by many people, then you should make an explainer video for the best results.
The Benefit of Explainer Videos
Since they are generally short, people tend to watch these videos at most. This is why they are becoming popular day by day, and their usage has increased as well. At present, many businesses and creative agencies that offer clients online marketing services use explainer videos for broadening their horizons to reach more people.
Enhancing marketing campaigns
Explainer videos work as an efficient visual medium that enhances the overall marketing campaigns for products and services. They create a critical impact on potential customers, ultimately leading them to buy something from your website.
Improving user experience
Explainer videos can also improve user experience on websites. Many companies use explainer video production services to promote their video content on popular social media sites such as YouTube, Facebook, etc.
This eventually attracts users toward their products and services and ultimately leads to profit generation. This marketing video effectively gives viewers an overall site experience that helps boost up your business over time.
Increasing SEO and page rank
Another major benefit of explainer videos is that they help in increasing your site’s page rank and SEO. Quality explainer videos provided by professional companies will consider the search engine optimization (SEO) factor while promoting sites. Videos ensure grabbing the attention of numerous viewers and enhancing traffic towards the website.
With all these benefits, many brands can consider using explainer videos to improve and drive business growth in the long run. Not to mention that most people are so used to consuming video content that they would prefer watching this type of content to learn new information.
After all, videos offer a quick explanation that typically written posts can’t because users need to read the whole long-block post to understand the insights. With marketing videos, like explainer videos, not only do brands can gain benefits such as generating customer interest but reach out to a wider audience.
Find out the ten ways to use explainer videos on this infographic below:
Guest article written by: 
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). Twitter: @breadnbeyond – Email: [email protected] – LinkedIn: https://www.linkedin.com/in/andreoentoro/