Feature Photo by Rubaitul Azad on Unsplash
Including Quora in your marketing strategy can be a great way to get more leads and customers.
But it’s not as simple as signing up and posting links to your products or services. There are a few things you need to do in order to make the most of this powerful platform.
In this article, we’ll introduce you to this underrated site and show you how to include Quora in your marketing strategy the right way.
What is Quora, and how does it work?
Quora is a question-and-answer website where anyone can ask and answer questions on any topic. The site’s mission is to “share and grow the world’s knowledge.”
Quora aims to be a platform for all kinds of people to share their insights and expertise, and they encourage users to dive deep into topics they’re passionate about.
The site also has a strong focus on investigative journalism, and they have a team of reporters who track down answers to users’ questions.
To ensure that all of the content on the site is high quality, Quora has a team of editors who moderate all of the questions and answers. The site also relies on artificial intelligence to surface the most relevant content for each user.
Overall, Quora is a unique platform that allows users to learn from each other in an engaging and interactive way. All of this can make it a great place to grow your audience and reach more potential customers.
How to include Quora in your marketing strategy?
Now that you know a little bit more about Quora, let’s dive into how you can use it as part of your marketing strategy.
Create a Profile
The first step is to create a profile and start answering questions. When you answer questions, be sure to include links to your website or blog so that people can learn more about you and your business.
You should also include a link to your profile in your email signature and on your website. This will help more people find you on Quora and increase the chances that they’ll visit your website.
Choose Your Topics
Next, you need to choose the topics you want to focus on. Pick a few niche areas that you’re passionate about and start following those topics. Quora will then show you related questions that you can answer.
You can also browse through the site’s vast archive of questions to find ones that you can answer. Be sure to check back frequently and answer any new questions that pop up.
Provide Value
When you’re answering questions, it’s important to provide value. This means taking the time to write well-thought-out answers that are helpful and informative.
If you’re just regurgitating information that’s already out there, you’re not going to get very far on Quora. But if you take the time to write quality answers, you’ll start to build up a following of people who appreciate your insights.
Be Personal
Another important tip is to be personal in your answers. This doesn’t mean that you should share too much personal information, but you should try to be friendly and approachable.
Remember that people are coming to Quora to learn from real people, not businesses. So make sure your answers reflect your personality and let your human side shine through.
Engage With Other Users
Finally, don’t forget to engage with other users on Quora. This includes liking, commenting, and sharing other people’s answers.
Photo by Marvin Meyer on Unsplash
When you do this, you’re more likely to get noticed by others and build up a rapport with other users. It’s also a good way to stay up-to-date on what’s happening in your niche and find new questions to answer.
Should Quora be Your Main Social Media for Business?
While Quora can be a great way to reach new people and promote your business, it’s important to remember that it shouldn’t be your only social media platform.
Just look at the top digital marketing companies in the UK and beyond; all of them realize Quora is just part of the equation, which is why they have as much success as they do.
In other words, you should still be active on other platforms like Facebook, Twitter, and Instagram. But if you use Quora as part of your overall social media strategy, you’ll be able to reach a whole new audience and grow your business.
People like it when they can feel connected to those they want to buy from, but also when they can trust their authority and experience.
That’s why it’s so important to let your personality shine while still providing valuable information. If you can do that, you’ll be well on your way to success on Quora.
Conclusion
Quora can be a great way to reach new people, build your audience, and promote your business. But it’s important to remember that it’s just one part of your overall social media strategy.
You should still be active on other platforms and use Quora as a supplement to your other marketing efforts. If you do that, you’ll be able to reach a wider audience and grow your business in no time.
Guest article written by: 
Nicole Kelly is a Raleigh, North Carolina, US graphic designer, digital marketing consultant, and writer enthusiast. She loves writing about new business strategies, digital marketing, and social media trends for different blogs and DigitalStrategyOne.