Thanks to the internet and social media, people are now more connected to the broader world than ever. This is why more brands are investing heavily in their marketing. They constantly seek new and effective ways to gain audience attention and expand their presence.
You will be in for a massive struggle over your Google ranking while also producing marketing efforts across the top ten social media networks in parallel. This is mainly because social media has completely transformed widespread information consumption.
Landing a top spot in Google for your webpage is highly challenging, despite the meta-search engine being a principal driving force for most people for the past ten years. According to industry experts, on WordPress alone, posts are written daily at a rate of close to 2.75 million. Knowing how Google’s algorithm works is the second step.
Why Is Google Ranking Still Important?
Unless you are a novice, you know that a high position on Google remains arguably the best channel to draw online traffic to your website. Most industry bodies still consider it the primary tool despite the growing emergence of the digital marketing environment. The latter has undoubtedly encouraged new platforms to promise more efficiency and potential.
However, people still believe that the best chance of acquiring new consumers is only possible with more and more traffic arriving at your website. Furthermore, a higher rank than your business competitors will allow you to steal some of their potential clients.
But having said that, Google rankings don’t strictly worm on getting new clients. It also promises to better your brand legitimacy. You may find credibility as a second-class priority against new consumers. However, you will be in for fast lead conversion if you can convince your new clients about your reliability and efficiency.
Here’s a detailed breakdown of some fundamental tactics that can help people to boost their organic search engine rankings.
1. Establish A Keyword List
You may not ideally want to be under the illusion that your content or webpage will appear at the top of Google search pages by just using the right keyword. You may begin by aiming to get the top spot using the most targeted keywords. However, you will require effective marketing and management to kick in to yield you the objective.
You may prepare a list of the most popular keywords for your target demography and industry. As soon as you have developed a list, try a tool to assess the volume of traffic and level of competition for each phrase. You must strike the sweet spot, i.e., between high volume and low to medium competition keywords. This is because they are simpler to rank for and have a significant potential for traffic.
2. Don’t Skip Low- Or Zero-Volume Keywords
A specific section of content marketers tends to overvalue the volume of keywords. They solely concentrate on the highest traffic questions. This is mainly due to these searches’ intense competition and typically top-of-funnel nature.
Your SEO strategy can effectively benefit from high-volume keywords. However, you must also divert your resources to study low-volume and even no-volume keywords. While there is minimal to no search for these terms each month, the searchers are frequently further along in the sales process and prepared to make a buy.
Additionally, Google is beginning to prioritise thought leadership more and more with each passing day. Therefore, if you concentrate on the exact keywords as your market competitors, the algorithm will realise that you have not contributed substantially to the discussion. If you assume a thought-leadership role, Google will put you under the limelight as you create more niche content.
3. Aim For On-Page SEO
Secondly, you may want to improve your Google rankings by concentrating on on-page optimisation. This is a straightforward process that takes minimal time to produce results. In essence, the process refers to all the aspects of your website pages that you may optimise.
The primary objective of off-page SEO is to boost search engine relevance, for instance, by obtaining more backlinks. This is highly crucial and can benefit your cause enormously.
4. Keep In Mind Technical SEO
After breaking it down into simple terms, technical SEO can best describe ensuring easy and adequate access and indexing of your content for Google. There’s no denying that content is king today. However, you will take your content to the grave if the search engines can’t find, crawl, and index your sites.
5. Quality Content Will Prevail in Organic Rankings
It’s your primary role to generate high-quality content consistently that draws interest. This will allow your audience to share it and link back to it. This is fundamental before you move onto some of the more technical approaches to better your SEO ranking. You can always expect high-quality content to do well online, as Google’s ranking algorithm significantly promotes viral content.
Therefore, you may ideally want to work with qualified authors, cite reliable sources, and pay attention to your citations to ensure your material is up to Google’s standards for quality.
6. Combine Pages with Similar Content
You may be facing the problem of duplicate content if multiple pages in your website target the same set of keywords and cover similar themes. If you are unaware, note that duplicate content often causes two significant issues.
Since the pages with identical content compete against each other, Google will fail to prioritise any of them from the other. Therefore, it will promote neither one nor each page would rank for fewer keywords.
Alternatively, you may want to analyze both pages and combine the content. This will ideally enable you to have one full page. This new page will be better equipped with numerous high-quality keyword-ranking and backlinks. You can avoid this problem by periodically evaluating your page and content library.
According to experts, Google prioritises HTTPS-encrypted webpages significantly from the rest. It contributes to the overall security of any data exchange between a website and a user.
If you are working your way around HTTPS, it’s 2023, and you must make it a must to verify the legitimacy of your website. This step doesn’t solely satisfy the search engine, as it also guarantees users’ safety for your online audience.
Lastly, improve your website’s load speed if you wish to rank high on Google. This is essential since swift loading speed can reduce the bounce rates of your webpage. Additionally, Google’s algorithm considers high bounce rates a negative aspect when ranking websites.
You may be qualified enough to address most of the hacks in this post to better your Google ranking. However, this step will likely require the assistance of an SEO or website design firm if you lack those skills. Moreover, you may also find Google’s PageSpeed tools quite helpful. The trick can effectively examine the information on your sites, identify your “Speed Index” rating, and recommend effective ways to speed up loading times.
You may ideally avoid reminiscing over old anxieties if you’ve previously avoided SEO. Therefore, even though it may seem like too much work, you’re likely busy enhancing several other components if you’re working on one aspect. Your content is a fantastic place to start if you’re unsure where to begin. All clicks ultimately return to your content.
The experts have provided a lengthy list of things to do and change to help you improve your website ranking on Google.
Guest article written by: Prashant Pujara is the CEO of MultiQoS Technologies, a well-known real estate mobile app development Company. He boasts 10+ years of experience in software development, intending to develop mobile applications for all platforms, including iOS and Android.