Best 5 Free SEO Software to scale traffic

Search Engine Optimization (SEO) is essential for increasing the visibility and organic traffic of a website. Being SEO-friendly is crucial for businesses to sustain organic results in search engine ranking pages (SERPs), which could be achieved through various free software. While some SEO software requires a subscription, there are many free SEO software’s present in the market that are user-friendly and effective. These software’s are ideal for small, big and new business or website owners. 

What is SEO?

SEO, or Search Engine Optimization, is a critical process that website owners utilize to increase website traffic by improving their website’s search rankings on search engines. In simple terms, SEO software is a suite of tools designed to help you optimize your website to become more visible and rank higher on search engines like Google, Bing, Yahoo and others.

Why is SEO software important?

SEO software is critical for anyone looking to improve their website’s search visibility, no matter their skill level. Whether you are just starting out in SEO or have years of experience, utilizing software can save you time while improving your results.

We have gathered 5 Free SEO Software’s that will help small businesses, big businesses and entrepreneurs that are starting out and looking to scale.

But first, an honourable mention:


FATRANK is one of the most reliable user-friendly app and Chrome Extension for SEO ranking checking and tracking keyword rankings across multiple websites in the Google search engine

1) Google Analytics

Google Analytics is a free analytics tool that helps businesses track and measure website traffic and user behaviour. 

It provides various features like real-time reporting, audience insights, acquisition reports and conversion rates. 

Google Analytics offers businesses with more comprehensive data, allowing them to assess website performance and understand user intent. In addition to this, the platform offers free online courses that provide insights and tips on how to use their software effectively.

2) Google Search Console

Google Search Console is a free tool that helps businesses measure their website’s search traffic and performance. It offers various features like crawl errors tracking, keyword analysis, backlink tracking and mobile usability testing. 

Google Search Console allows businesses to identify and fix any potential issues on their website that may negatively impact its visibility in the search engine results pages (SERPs).

Moreover, it provides businesses with metrics on user engagement, user demographics and behaviour.

3) MozBar

MozBar is a free Chrome extension that provides information on any website’s domain authority, page authority, link metrics and keyword analysis. It allows businesses to assess their competitors’ website strategies, identify high-quality link opportunities and measure their website’s performance. 

MozBar offers various features such as search engine result page (SERP) analysis, On-page SEO analysis, link analysis, and keyword analysis. The tool offers to upgrade to its premium version for additional features.

4) Yoast SEO

Yoast SEO is a free SEO plugin that helps businesses optimize their website’s content for search engines. It is easy to use and offers various features such as real-time content analysis, page and post optimization, and XML sitemap generation. 

Yoast SEO offers its users an easy-to-use interface and features that help optimize on-page SEO factors like keywords, meta descriptions, and social media previews. The plugin also offers tutorials and detailed explanations of its features, making it easy for businesses to understand how to use it effectively.

5) Screaming Frog

Screaming Frog is a free SEO tool that helps businesses audit their website for

SEO issues like crawling errors, broken links, duplicate content and missing meta descriptions. It provides an extensive analysis of the internal links, outbound links, anchor texts, and metadata on a website. This tool is great for providing an overview of website structure and even offers paid upgrade options for additional features like SERP tracking, link building, and API integration.

In conclusion, these 5 free SEO software tools are vital for businesses looking to improve their website’s SEO and overall online presence. Each tool offers unique features and capabilities, making them great for businesses of any size and purpose. With no significant financial investment required.

Guest article written by: Dylan Malinga, an entrepreneur who can be found at Stuff4Success, has a mission to teach other entrepreneurs the ways of the online business space and provide value to everyone.