Introduction
Social media marketing is a powerful tool for businesses to reach their targeted audience and build relationships with them. It gives companies the opportunity to engage customers, develop brand awareness, and create an online presence.
An explainer video is a short film that introduces products or services in an engaging way. Explainer videos have become increasingly popular as they provide viewers with information quickly and easily while also being more attractive than text-only content.
They can be used on websites, blogs, social media platforms and other digital channels to help potential customers understand the product or service better before making a purchase decision.
Benefits of Social Media Marketing
Social media marketing can help businesses increase brand visibility in a number of ways. Firstly, it provides companies with an easy platform to promote their products and services to consumers.
Secondly, it allows businesses to interact directly with customers as they are able to respond quickly and efficiently to comments, questions or complaints from users. This helps build relationships between brands and customers which can lead to increased loyalty and sales.
Additionally, social media platforms give businesses the ability to target specific audiences in order for them make the most out of their campaigns. With detailed demographic information available on many platforms, companies can tailor content that’s more likely resonate with potential customers who could become loyal buyers over time.
Explainer videos are also great tools for promoting products and services as they provide viewers with visuals that capture attention more easily than text-only content does.
Explainer videos also have a higher chance of being shared across different social networks due to its interesting visual nature – making it easier for brands reach wider audiences without having invest heavily into advertising campaigns or other costly marketing techniques. In addition, explainer videos are often shorter than traditional video advertisements meaning viewers can get all the necessary information about the product/service within minutes rather than long-winded commercials which may take longer before conveying any valuable messages
Benefits of an Explainer Video
Explainer videos can be an invaluable asset for businesses as they help to engage customers more effectively than traditional text-only content. By using visuals and sound, explainer videos are able to grab the attention of viewers quickly and easily which leads to higher conversion rates.
This is because people are often encouraged to take action based on what they’ve seen in the video rather than just reading about it. Additionally, explainer videos can also help boost brand awareness as these films act like mini advertisements that will reach a wider audience on social networks due to their attractive visual nature.
Explainer videos also enhance user experience by providing potential customers with all the necessary information within minutes – allowing them make informed decisions before committing to any purchases or services.
This helps build trust between brands and users which leads towards better customer loyalty over time. Furthermore, companies can use data collected from viewer behaviour (such as how long viewers have watched) in order tweak the content of their explainer videos so that they become even more effective when engaging new audiences.
Tips for Social Media Marketing
When it comes to social media marketing, one of the most important things to consider is setting goals and objectives. It’s essential for businesses to have a clear idea of what they want to achieve before launching any campaigns.
This could include increasing brand awareness, generating more leads or even driving sales. Having set targets means that companies will be able to measure the success of their efforts and make any necessary changes in order for them reach their desired outcome.
It’s also important for companies to be smart with the content they post on social media platforms as this can heavily impact how customers view their brand. Quality should always be prioritised over quantity when creating content – posts should provide value and engage viewers rather than just being promotional messages in disguise.
Companies should also vary up their content by sharing different types such as images, videos, quotes or interactive polls as this will help keep audiences engaged over time. Additionally, making sure all posts are optimised for mobile devices is highly recommended due to its growing popularity amongst users who access social networks via smartphones or tablets instead of computers/laptops
Finally, it’s crucial that businesses regularly evaluate and refine their strategies so that they can take advantage of new opportunities while avoiding potential pitfalls down the line.
By monitoring metrics such as engagement rates and website traffic numbers from different campaigns gives an indication whether certain tactics are working well or if there needs more effort put into other areas in order increase performance overall.
It may also be beneficial for companies seek out external advice from professionals who specialise in digital marketing since these experts may have valuable insights which could improve results significantly compared previous attempts without assistance
Creating an Engaging Explainer Video
When creating an engaging explainer video, one of the most important aspects is to choose a concept that resonates with viewers. Brainstorming ideas and doing research on the target audience can help determine which topics are likely to grab attention and be more memorable than others.
Once you’ve settled on a concept, it’s then time to craft a captivating script that outlines what will be featured in the video. This should include key points about your product/service as well as any additional details that could make it more appealing for potential customers.
When writing the script try to keep sentences concise and clear – using humour or creative metaphors can also add extra personality if done correctly.
Once you have completed both stages mentioned above, another important step is optimising your explainer videos for search engines such as Google or You Tube.
This involves adding relevant keywords in titles and descriptions so that they appear higher up in results when viewers type these terms into their search bars – ensuring maximum visibility to those who may not already know about your brand yet but are looking for something related instead.
Additionally, having shareable links ready means people can quickly post them onto different social media platforms without having waste too much time manually typing out URLs – allowing networks like Twitter or Instagram act like amplifiers for promoting videos even further across multiple channels simultaneously
Wrapping Up
To wrap up, there are a number of advantages businesses can gain from using social media marketing and explainer videos.
Not only do they provide companies with an effective platform to promote their products and services but also the ability to interact directly with customers in order build relationships over time.
Explainer videos are great tools for engaging viewers more effectively than traditional text-only content as they capture attention quickly while providing users with all the necessary information within minutes.
Additionally, optimising these films for search engines such as Google or You Tube helps ensure maximum visibility so that brands can reach wider audiences – further increasing brand awareness and potential customer base. However, it is important that companies set goals and objectives before launching any campaigns along with taking into account the type of content being shared on different platforms in order make sure messages are resonating well amongst viewers.
Lastly, regularly evaluating strategies provides businesses with valuable insights which could help improve results significantly compared previous attempts without assistance
Guest article written by: 
Komal Kokate is the Co-Founder & CEO of MotionGility – An Animated Explainer Video Production Company based out of Pennsylvania, USA. Her areas of expertise include business development and explainer video production. With her disciplined attitude and knack for creativity, she and her team have delivered result-oriented and winning videos to hundreds of clients globally.