Microsoft has recently announced that it has plans on dropping Twitter from its corporate advertising platform and refusing to pay the API fees of Twitter. In response to this news, Elon Musk, the CEO of Twitter had threatened that he will sue the software giant, accusing it of using Twitter data without any permission.
The announcement from Microsoft was that “starting on 25 April 2023, Smart Campaigns with Multi-platform will no longer support Twitter.” This meant that users will no longer have access to their Twitter account via the social management tool. Additionally, they will not be able to view their previous engagements and can no longer create or schedule tweets. Apparently, this is only applicable to Twitter as other social media platforms will still be available.
The move from Microsoft is not a strange one. After all, Musk announced recently his plans to challenge OpenAI, the makers of ChatGPT which Microsoft spends hundreds of millions for research and development.
Although the move from the Tesla CEO in creating another AI system is contradicting, especially since back in 2014, he described Artificial Intelligence as an “existential threat” for humans. This change of mind from the Twitter owner is nonetheless a positive one from a business standpoint as AI is currently one of the hottest commodities in tech. Nevertheless, his previous perspective on AI must be innate in him as in the last month, Musk signed an open letter that urges a pause in the development of AI now that the race to develop better AI systems is getting a bit out of hand.