Embracing changes and keeping up with the changing customer demands is the best way to ensure your online business stays relevant in the highly competitive market. The virtual try-on feature is one of the eCommerce features that is now becoming a standard option in eCommerce stores.
The virtual reality realm was initially accessible to high-end fashion brands. However, the technology is now more accessible and easy to implement in your store, especially if you find help from a WooCommerce development services expert.
Moreover, WooCommerce store owners have an edge over other platforms as it lets you integrate advanced native and third-party solutions with your store. You can also access several WooCommerce plugins, which allow you to implement a standard virtual try-on feature for your website.
What is Virtual Try-on Technology?
Virtual try-on technology involves Augmented Reality (AR) and AI, enabling users to virtually try on products and get an idea of how they look in real life. The virtual try-on feature encourages customers to make more informed purchase decisions and enhances their online shopping experience.
Furthermore, as the customer already knows how the product would look and feel in a real-life environment, it can help you significantly reduce the return rate. It also makes interacting with your online store more memorable and fun for the customers, positively impacting your brand image.
5 Steps to Integrate Virtual Try-on Features With Your WooCommerce Store
When integrating virtual try-on capability for your WooCommerce store, store owners have it relatively easy. As with adding other functionalities in WooCommerce, you can use popular plugins to integrate the virtual try-on feature on your WooCommerce store.
However, most of the native and third-party virtual try-on plugins come with a set of standard features and capabilities. In other words, you may need expert help to further customize your virtual try-on feature. However, you may use the following steps to integrate a standard virtual try-on feature on your WooCommerce store.
1. Select a Virtual Try-on Solution for WooCommerce
One of the downsides of having several visual try-on solutions for WooCommerce is that you may often end up with the wrong one. Many native and third-party virtual try-on solutions for WooCommerce offer the same standard features. However, how well the solution integrates with your existing system is unpredictable without a proper assessment.
In other words, you must choose a virtual try-on solution for WooCommerce that aligns with your business objectives and target audience. Furthermore, several third-party virtual try-on plugins offer their own set of unique features and capabilities. You must consider these factors carefully while evaluating how well the solution aligns with your current system. Following are some virtual try-on solutions you can use for your WooCommerce store.
Augment
One of the popular virtual try-on solutions for WooCommerce is Augment. It is an AR platform that lets you create 3d models of your products and display them on your WooCommerce store. The advantage of this solution is that it seamlessly integrates with WooCommerce while offering a user-friendly experience for the admin and customers.
WooCommerce 360 Image
Another popular virtual try-on solution for your WooCommerce store is WooCommerce 360 Image. The plugin is an excellent choice for businesses that want to showcase their products from various angles. It helps you provide a comprehensive view of the product even though it is not a traditional virtual try-on solution.
SmartMirror
The AI-driven virtual fitting room solution from SmartMirror effectively conveys the product’s dimensions in a real-life environment. With SmartMirror, the solution uses computer vision to analyze customer images. The solution then simulates the fitting of the product in a real-life environment.
2. Prepare the WooCommerce Store for Integration
After defining your business goals and selecting an ideal virtual try-on solution for your WooCommerce store, you must prepare your store for integration. It involves organizing your product catalog with high-quality images while providing well-detailed product descriptions.
Besides that, you must also ensure your online store is using the latest WooCommerce version. It is advisable to seek professional help with this. An experienced developer can help you assess your system, including the additional plugins integrated with your WooCommerce store, and ensure they work seamlessly with the new integration.
3. Virtual Try-on Feature Integration
The most crucial stage in implementing the virtual try-on feature on your WooCommerce is the plugin integration. It is worth noting that the integration process can vary significantly based on the solution you choose and your existing systems. However, the virtual try-on plugin integration process generally involves the following steps.
Virtual Try-on Plugin Installation → Plugin Configuration and Settings → Product Model Uploading → Virtual Try-on Feature Testing
The above process does not account for your customization needs. If you require custom virtual try-on features or enhanced capabilities, you must seek the help of a certified WooCommerce expert to make the necessary customizations.
4. Customer Education on Virtual Try-on Features
While the virtual try-on feature is gaining popularity quickly, many users are still getting familiar with such capabilities in online shopping. Hence, you must educate customers about the feature and its numerous advantages to maximize the impact of the new virtual try-on feature on your WooCommerce store. You can use several strategies to educate customers about the latest virtual try-on feature, some of which are listed below.
Videos Tutorials
Developing a video tutorial is one of the best ways to convey how customers can use the virtual try-on feature on your WooCommerce store. Moreover, you can utilize the video for marketing and boosting quality interactions across various channels, including social media platforms, email newsletters, etc.
Product Descriptions
You can also use the product description to highlight the virtual try-on feature on your WooCommerce store. Communicating the feature’s availability on the product description can encourage customers to utilize the feature and enjoy a more immersive shopping experience.
Incentive Offers
Another effective way to make your customers try out the new WooCommerce virtual try-on feature is to offer them incentives for using the feature. By rewarding users for utilizing the feature with discounts and coupons, you can ensure the feature gets proper exposure in the initial days.
5. Monitor and Optimize
Successfully integrating the virtual try-on plugin is only complete if you have a strategy to monitor and optimize the results. You must continuously observe and optimize the plugin to ensure users enjoy an immersive shopping experience on your WooCommerce store. There are a few ways you can do this. The following are the major strategies to assess your virtual try-on capability and optimize its performance.
- Performance analytics
- User feedback
- Iterative improvements