3D holographic projection has arrived; no longer is it the stuff of science fiction and these 3 industries long to be illuminated by them.
It has been a couple years since 3D holographic projection has hit the B2B market, yet to the embarrassment or ignorance of many successful businesses who could benefit from a little #FOMO, most Fortune 500 companies have yet to introduce the technology into their marketing efforts in an imaginative way. And some analysts say this could be hurting their bottom line.
One need not look too far to find examples of the rigorous fanfare that surround the technology and the social buzz the bleeding edge technology has helped brands create both online and offline.
From European 3D holographic-infused night club events to I, Robot-esque talking customer service mannequins, a handful of businesses get it. However it is this blogger’s perspective that there is little time left for big brands to harness the many form factors of the technology while being labelled as trendsetters. And today, with the economy at a wavering low and consumer trust in big business growing fickle by the fiscal quarter, visually impressive real-time 3D projection may just be what some brands need to reinvigorate their lead generation initiatives and marketing calendars.
Some brands will benefit from 3D holographic technology more than others, so we have compiled a shortlist of markets and niches that the stage is set for.
1. Luxury Event Planning
Not just any event planner carries with it the client portfolio which is forward-thinking enough to leverage 3D holographic technologies in a meaningful way. Customers expect more of affluent brands, and affluent brands can deliver on those expectations with 3D holographic projection. There are a handful of compelling examples by Activ8 Hologram Events easily found on YouTube and their website to give you an idea of the sort of applications the technology has already pioneered. I’m still waiting to hear of a Fortune 500 company wowing shareholders at an annual shareholder’s meeting.
2. Corporate Trade Shows and Events
Only a small number of corporate trade shows have leveraged 3D holographic technologies the world over, and it is quite surprising. Beneath every B2B executive is a Star Wars fan, technology buff; even if they don’t identify as one, face it, humans like shiny things.
Even a suit will be likely to linger around longer at a trade show booth if they are able to take in the cutting edge technology; it still has time left on the metre as a novelty and more. 3D holographics can help convey messaging much more substantially than print marketing collateral.
3. Condo Sales
This one comes a little out of left field, but think about it for a moment but this is something Activ8 Events 3D projection mapping has already proven they are quite capable of. Condo sales have continued to rise in spite of a slowing home buyer’s market. And because of this competition is incredibly fierce among condominium sales executives and real estate agents. Condo sales generally appeal to the luxury market with an eye for the affluent.
3D holographic displays are able to present condominiums in a new and compelling way, using CAD imagery and animation to give prospective buyers a deeper insight into what may be their new home.
In Conclusion
The purpose of this article was simply to whet your appetite for 3D holographic inspiration; got something to add? Keep the conversation going in real-time and share your own ideas in he comments.