The Internet is becoming an increasingly visual medium, and users of today seek an experience teeming with great design solutions and eye-candies. Consequently, webmasters strive to present visitors with a vivid digital environment and capture their imagination in an instant. Now, the power of the visuals to enthrall observers is rooted in the color psychology and ways that visual cues stimulate the brain. In order to harness this immense potential, you must pick your colors wisely, and combine them flawlessly.
A wide spectrum
Colors are essential for the human perception of the surroundings, and wield great power over our emotions and attitudes. Our eyes are able to discern millions of colors, and joyfully soak in this vast and rich spectrum. Contrarily, the wrong color palette turns many visitors away, and does not give them enough incentives to come back. Research has shown that color scheme can boost crucial KPIs like conversion rates and make or break a successful website. Moreover, Quick Sprout findings indicate that 90% of product assessments are the result of color.
Colors of success
Our perception of the varying color schemes is influenced by highly-subjective factors, but color psychology serves as a guiding light when musing on tones that best hit the mark. Green is associated with a relaxing sensation, yellow awakens optimism and zaniness, while blue stimulates the feeling of trust. It is small wonder that the latter is one of the most used colors in the online world, and a real no-brainer. Some experts also claim that women lean more towards black, blue, white and pink, and are not particularly impressed by oranges and browns.
Setting the tone
Note that there are no hard rules when it comes to specific color combination, yet some basic principles must be followed. One mistake you do not want to make is using too many colors and overwhelming visitors. Namely, you do not want to assemble a distractive website, which strains the eye. Instead, opt for 3-4 main colors and introduce other tones gradually. The result should be a user-friendly, appealing web ambience. On the other hand, a site which is not readable and usable will give rise to the plummet in traffic and remain an unprofitable asset.
Tools in the designer’s arsenal
Bear in mind that one of the centerpieces of the visual identity is a logo, which deserves special attention. If you want to speed up the process, know that Logo Maker is an excellent tool for figuring out your company’s logo in no time. The drag and drop design and customizable features will prove to be a great asset for both professionals and newcomers. Generally, by using free, simple resources, you should be able to forge a solid website without breaking a bank and wasting a great deal of time.
A marked difference
Users must be able to differentiate one page element from the other, which means that basic hues must not be close relatives in color families. This is to say you should aspire to summon a striking combination of contrasting colors and craft a picturesque spectacle which is vibrant and mesmerizing. This contrast should encompass different components of web design such as background and text colors. Important sections like links must be distinguishable from a mile away.
Colors are paramount to the attractiveness of any website, a tool you must not fail to put to good use. Thus, infuse the website with visual bliss and create an easy-to-navigate landscape full of smart color choices. Add an artistic touch and adhere to the principles of the color psychology. Just do not go overboard by using too many colors, and avoid distractions that take away from the impeccable user experience. The right combination of contrasting colors is a driving force behind visitors’ engagement, making all the difference in the competitive digital arena.
Guest article written by: Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.
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