Here’s why CRM for small business is important

by Emily on November 13, 2018

in Articles

The modern consumer is more aware and conscious then ever before. For businesses, the need of the hour is to come up with an agile, responsive, and most importantly a customer-centric sales strategy. Businesses all over the world are awakening to the fact that the customer is in the driver’s seat today and they cannot afford to ignore them. To serve their customers better, businesses need to look beyond traditional sales and marketing tools. Loaded with intuitive features, CRM software holds the key to unlock customer service conundrums. CRM for small business can generate a number of reports that provide insights into customer buying decisions and trends. Many small business owners think that CRM is just for big organizations. We beg to differ. Losing even a single big client can hit a small organization where it hurts the most-their bottom line, making customer retention even more important for them. Small businesses also need to acquire new clients regularly to ensure year over year growth. A CRM software is the stone that can kill these two birds. Still think that your small business does not need a CRM software? We’re sure by the end of the article you’d have enough reasons to think differently. Read on to learn why opting for a small business CRM is not a matter of choice but a necessity.

1. Helps you manage your clients better: Data generated by CRM software is more than just numbers and can help you formulate long-term profitability and other strategies. CRM data can provide visibility into your client base, thereby, helping you take important recruitment and training decisions. If, for instance, you find out that a major chunk of your buyers operate in the health sector, you can get more salespeople with a background in healthcare or related industries on-board. You can also come up with specific training strategies focused on helping your employees understand the healthcare sector better. Understanding the pain points and aspirations of their clients better helps your sales team come up with customized strategies to serve them better.

2. Promotes efficiency across departments: CRM not just benefits your sales and marketing team but can be a boon for other departments as well. CRM software can help your accounts team track expenses, client returns, the total value of discounts, and revenue. The software can help your accounts team avoid errors when filing financial reports. Your CRM system can also help your HR team track information related to employee benefits. CRM software have a feature that allow users to create case types that can be used track claims and leave requests. Additionally, CRM can also help your IT team track IT assets.

3. Helps improve your customer service: CRM generates a number of reports and trends that your teams can analyze to serve their customers better. Your CRM system stores personal information of your customers such as their contact details, their anniversary, and birthday. Your team can use this data to send personalized mails. You can use your CRM to design surveys that provide useful insights into customer buying patterns. Your CRM helps track customer complaints and order trends. When your teams get hold of useful data, they can identify the mistakes they have been committing and set an action plan to avoid these mistakes in the future.

4. Helps with regulatory compliance: Ensuring regulatory compliance is a must for businesses, especially those operating in the financial services sector. Advanced CRM software can help achieve this objective. Many software have an audit trail feature that helps find out who accessed data and what they did with the information. CRM software can help your teams with documentation and workflows. Equipped with a number of features, your CRM can help ensure compliance with GDPR.

5. Helps streamline your sales strategy: As a small business, the last thing that you’d want is targeting the wrong audience. With a CRM system by your side, addressing this problem is fairly easy. CRM software generate useful data that provide insights into long-term customer income and sales trends, thereby, helping you tweak your sales strategy accordingly. If, for instance, you find that for the past few years, you have been receiving more enquiries and business from engineers and doctors, while the revenue from lawyers have been on a constant decline, you may want to pursue doctors and engineers more aggressively.

From generating call reminders to helping provide after sales support, your CRM can do more than you can imagine. That said, you need to understand that your CRM is not a magical wand that can help you change things overnight. Change, more importantly, real change takes time. Be patient, have a broader perspective and keep working on your sales and marketing strategies. Most importantly, make sure your teams are on the same page as at the end of the day, it’s your teams that will make things happen. When taking decisions, consider your current needs, while keeping an eye on future trends. Follow these tips and we’re sure your CRM will do wonders for your business.

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Tarique Amir November 14, 2018 at 07:24

Hi Emily,

CRM surely is the need of the hour for every businesses. It Promotes efficiency across departments and helps you maintain your inventory. It saves lot of time and effort which can be used in other areas of the business to expand it and make your business bigger.

Thanks for sharing, have a great day.

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