How to develop marketing strategies for business growth?

by Emily on August 6, 2019

in Articles

Business growth after the start-up is not an easy task like a piece of cake. The first thing you need is an attractive and feasible business idea that should be profitable as well. After the implementation of such idea, a well-informed marketing strategy is pre-eminent for effectual and fruitful growth of the business. An efficacious marketing strategy allows a business to define the mission and business goals, evaluate the achievements and help to formulate the relevant steps that should be followed by the business to achieve the future goals.

Dubai has become one of the hottest shopping destinations, and the statistics claim that 34% spenders will shop only from their favorite places no matter what cost. This is why Dubai widely practices consumer behavior and struggles hard to keep up to the expectations of the consumers. 

Marketing strategies of a business are marginally different from the marketing plan or tactics which elucidate the meticulous actions that are undertaken to contrive the marketing strategy. This marketing tool is significant because it explains the following things regarding the business: 

  • Helps to liaise the value offered by the business along with its products and services in the market.
  • Defines the specific goals and objectives of the business alongside with its mission and vision. 
  • Helps the business to characterize its suppliers, competitors and the whole business environment (micro and macro).
  • Demonstrates the position of the business and its product in front of its rivals in form of a positioning map.
  • Allows the business to map out the marketing tactics it will use. 
  • Helps it to evaluate the whole marketing strategy and plan after the implementation. 

The significance of a marketing strategy is clear from above points and it is even more significant to choose optimum and unrivalled marketing campaign for the business to make the exposure of the “business-purpose” even more effective on the target market. 

To make the marketing effective, it is important to spend considerable time understanding the updated marketing and business trends that can result in corporate growth. A business can add into its core competency by staying ahead in digital marketing trends. Instead of just having a social media account and website, the business pays attention on its SEO as well. SEO Company Dubai is working for a number of businesses for their top-notch placement in the internet marketing. 

One of the most significant fact in developing a successful marketing strategy is to decipher the consumer behavior. It is important for the business to understand why the consumer requires a particular product? What need led him to buy or intent to buy a particular product? This tactic will help the marketer to tailor the message persuading the consumer that the product has value alongside the utility as well. This stratagem will also help the business in future business growth and development. Hence, SEO Company Dubai lays enough emphasis on these valuable tactics. 

It is stated in 2016’s International Journal of Management Science and Business Administration that constructive formulation and execution of a marketing strategy is based on the tactical designs that are chosen to form the marketing plan and its efficient resource allocation. The 4ps or marketing mix of the business are also an important part of the marketing strategy as they help in communication as well as product development and diversity. 

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{ 1 comment… read it below or add one }

Chukwuka Ubani August 7, 2019 at 16:03

Hey Emily,
Good day,
First, this post was in dept and detailed and it actually resolved a problem I have recently been searching for online. So, kudos and keep writing and sharing great contents like this.

Thanks you.

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