Apple was already the second most valuable company in the United States (and most valuable in technology), so the Q3 result certainly didn’t do them any bad favors in that area.
Apple sold 3.47 million Macs (another new record), 8.4 million iPhones (up 61% year-over-year) and 3.21 million iPads.
Considering that iPad didn’t even exist until just months ago, it’s pretty amazing that selling 3.27 million iPads translates into more than $2 billion in revenue for Apple, that’s more than the $1.5 billion revenue for iPods, still less than the $5.3 billion revenue on iPhones.
“It was a phenomenal quarter that exceeded our expectations all around, including the most successful product launch in Apple’s history with iPhone 4. iPad is off to a terrific start, more people are buying Macs than ever before, and we have amazing new products still to come this year.” – Steve Jobs
As for the free iPhone 4 bumper cases, these are expected to cost Apple $175 million in revenue on their Q4 results.