An in-depth study by Nielsen, asked 27,000 consumers in 52 different countries, what they feel about paying for online content.
Not surprising, 85% of them would rather not pay for online content such as news articles. The study does show, however, that users might be more inclined to pay for certain content.
Content like movies, TV shows, music and games are among the content we don’t mind paying for, as we’re used to pay for it offline as well.
If the asked people are to pay for online content, they believe the quality has to be high. A stunning 71% of the participants in the study, said that the current quality of online content is too low for them to spend any money on it.
78% feels that if you have a subscription for an offline newspaper, magazine, TV channel or similar, then their online content should also be included in the price.
Another important aspect is that the content must be unique, as 79% of them doesn’t want to pay for content they can get for free elsewhere.
The whole Nielsen study is available as a PDF, here.