The following are some things to consider when selecting a SEO company.
1. Do they promise a #1 ranking?
If they promise this, then there is reason to question their competency. When it comes to search engines, a #1 ranking is never guaranteed. This is the case even for keywords that are not very competitive.
2. Ask business partners and friends for recommendations
Word of mouth recommendation is vital for establishing a company’s credibility.
3. Inquire in forums
There are numerous credible webmaster forums where you can get recommendations for SEO companies. However, keep in mind that not all people who post in forums are honest. Therefore, their positive or negative views need to be taken with a pinch of salt. You will not always get reliable information from forums.
4. Google the company
If the company has a reputation as a scam, you are likely to get information about this online. However, absence of negative publicity doesn’t automatically imply that the firm is credible, nor do negative opinions don’t necessarily imply that it is a scam.
5. Ask for samples of previously optimized sites
The best proof of a company’s competence is happy customers. Ask the SEO Company to show you references from clients and examples of previously optimized sites. If your request is declined on the basis of confidentiality, then the credibility of the company is questionable.
6. Find out the page rank of their website
If the company is not able to optimize their own website to achieve a good PR (over 4), hiring them is not advisable.
7. Automated submissions
If the company uses automated submissions, avoid them like the plague. Search engines can ban your site for using automated submissions.
8. Black hat SEO tactics
If the company uses black hat SEO tactics, don’t have anything to do with them.
9. Source of back links
Back links are crucial for success in SEO. However, if they come from sites such as link farms, they can be very harmful. Make sure the SEO company only gets links from credible sites.
10. How much are they charging?
Just because a company charges much does not guarantee a better SEO job. On the other hand, you need to be cautious of companies who charge peanuts for their services.