If your company website isn’t yet connected with Google Analytics, it should be. This free service basically tells you in cold hard numbers, what’s working on your company’s website and what isn’t. Need to know which keywords to optimize for so that you get more lead to sales conversions from your website? Analytics can give you those. Want to know which of your landing pages has the best traffic? Analytics again. Need to track how that new sales program is going? Yep. Google Analytics will tell you if it’s going to be a good new stream of revenue or not.
Although social media in general has become quite the rage among business marketing departments, Pinterest has grown by leaps and bounds and may be of particular use to you if your business relies on visual information. If you’re a photographer or web designer, post pictures of your latest gig. Trying to build interest in your start-up by creating a short film? Pinterest can help. It’s a free online bulletin board for your wares.
Google Alerts is useful for a slew of functions. While some writers on the web use the tool to gather information about subjects they write about, other business types tap into GA to find out what people are saying about them on the web, to get ideas for blog posts, and more. You set Google Alerts to select only websites, blogs, or forums, or to add everything. You also have the option of determining how many times per day you receive them in your email inbox. If you need to keep things to a minimum, set it on once a day and cherry pick for the best info. If you need up-to-the-minute results as they come in, set it for that. You’ll be amazed how you ever lived without it.
Skype is a must for small companies who are starting to do overseas/ cross-country business. This cheap online phone service allows you to talk to people halfway around the world for less than two cents a minute (depending upon where you are). It also has a video feed, write board and other functions that make meeting up in cyberspace a breeze. Finally, it’s possible to get a Skype-In number so that people can call you directly on your computer phone and leave messages. So even if the person you need to connect with lives on the opposite side of the world, you won’t miss a call, even if you’re asleep.
File storage and more importantly, information loss that sometimes comes from a computer crash or virus can be debilitating for any business. But for small businesses that may not be able to purchase external storage capabilities, Dropbox can be a real information (and business) saver. This storage box in the sky gives you up to 2 GB of storage in cyberspace for free!
Having an online presence in today’s business environment has become a necessity for businesses of all sizes. In addition to your DS3 line, these and other web tools can help boost your productivity, give you peace of mind, and help you save money.
Guest article written and submitted by Amanda, a TechPatio reader – thanks!