Mobile App Development: Gaining and Connecting with Users

by Emily on October 31, 2012

in Articles

App stores feature over a million apps available for download on your mobile devices.  While the vast array of choices makes customers thrilled, it doesn’t give developers hope of ever becoming noticed in this sea of choices. As one of the most popular tech developments in the last five years, developers are cranking out new apps everyday.

Among the [tp lang=”en” only=”y”]many challenges app creators face[/tp][tp not_in=”en”]many challenges app reators face[/tp], standing out from among the crowd is one of the biggest. While your app may not be the next Angry Birds, there are things developer can do to connect with users before and after the launch of the app.

Before the app ever hits the store, a good developer will do intensive consumer research to understand the target market. Once you narrowed down your target market, find placing online that they frequent. Internet forums and local meet-up groups are great places to find your potential target market hanging out.

Begin interacting in the forums and [tp lang=”en” only=”y”]developing a relationship[/tp][tp ot_in=”en”]developing a relationship[/tp] with those in your market. Introduce the idea for your app well before your launch date. Gather feedback and see what you can do to make the app even better. Point interested groups to your website. It should stay updated with news about the app release and a sign-up list to deliver information directly to your target market’s email inbox.

Once your app is released, start getting reviews of the app on websites across the Internet. While reviews that come from the store will fuel customer potential to buy, reviews placed on well-established websites is a great way to get more users. There are several sites that dedicate all their resources into reviewing new apps. A few great reviews on some of these sites will go a long way.

Now, everything is up and running, your reputation is growing stronger and you’re connecting with your users. What else is there to do? Well, you can never stop listening and keeping up with users. You must constantly manage your reputation if you want to remain a success. For those that want to move on to another main project, [tp lang=”en” only=”y”]online reputation management services[/tp][tp not_in=”en”]online reputation management services[/tp] are a great way of keeping your reputation strong.

These services manage all the buzz about your business. They work to ensure that things stay positive by tracking reviews. Stay on top of unfair news articles, blatant campaigns to ruin you and exaggerated reviews of a problem by using reputation management services.

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{ 6 comments… read them below or add one }

Christa Joe November 1, 2012 at 07:34

Great tips for highlighting yourself in the market. Only one silly mistake, ” developing a relationshipdeveloping a relationship” in the article. No offence ;-D

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Aasma November 1, 2012 at 13:32

Nice points, It’s really important to do market research before developing your app. It gives you idea who is your target audience and accordingly you can build and promote your apps to reach maximum audience in quick time.
Aasma recently posted… What is Multi Level Marketing (MLM)?

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Daniel November 2, 2012 at 01:30

Hi Emily,

By any chance do you have the list of sites where I can ask review of my apps? It is frustrating not knowing what people think about your new product.
Daniel recently posted… And this is why a business relationship must be clear from the begining

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fussedblogger November 4, 2012 at 17:04

Even though there are too many app stores, Most of the mobile users download apps from trusted ones. A trusted dealer can provide the reviews on the apps. So, the app developed must be reviewed by the users and must be provided in front of the new buyers.
fussedblogger recently posted… Upgrade Samsung Galaxy Ace With CyanogenMod 7.2 S3 Firmware

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simran November 7, 2012 at 08:53

Guys Play Store is the best for these developments

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Tushar Thakur November 25, 2012 at 17:28

Is it possible to use the could comping concept in the mobile apps? I has been developing few apps for android and looking for develop some cloud based games that can be played on low configuration mobile phones.
Tushar Thakur recently posted… Recycling your phone in environment friendly way

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