The future of marketing has finally dawned on us and this channel is distinct from the other channels out there. Thanks to its versatile nature and the fact that digital devices usage and the internet usage is growing by leaps and bounds throughout the globe. From mobile phones to phablets and tablets, there is an explosion of devices which carry digital content right to the hands of the consumer. With this growth the beauty of digital media is beginning to come full cycle as an attractive platform for advertising.
What separates digital advertising from all the other previous channels is the fact that it is highly measurable down to the tiniest detail which makes it the best channel for a marketer or for a firm that is competing in an ever shifting landscape. For this medium to be of value to a firm in their marketing efforts, it is important for them to make sure that they use the right tactics and strategy in taking advantage of this valuable channel.
Take Advantage Of Expert Service Providers
When seeking out the best way of exploiting this channel to your advantage it is incumbent on you to take full advantage of the oracle responsys marketing services as implemented by a consultant who has great depth of understanding in the use of digital media to transform enterprise. Some of the capacity that the digital consultant of your choice should display should include; enterprise scale, cloud marketing software that will give you a leg up on the competitors.
Additionally, such an ideal partner should be able to craft bespoke solutions, which speak to your particular needs and desires with respect to your overall marketing goals. Whether your desire is to increase your percentage of the market share or to increase your margins by increasing your customer base, your chosen partner should be able to bring all your suggestions on board in a seamless manner.
3 Pronged Approach
Ideally you should expect the team of your choice to lead you through the following 3 point process;
- Consultation – In this step the consultant should be able to advice you on the best options which are available to you in terms of the technology and the solutions that will give you maximum bang for your buck. This will largely depend on the nature of your organization and trade or occupation.
- Implementation –The consultant should give you a wide range of options covering a wide range of scenarios in order that you are able to pick the solution that fits in perfectly with both your offline and online plans and strategies.
- Support – Digital marketing is a complex process and most organizations do not have the in house skills that will help them proceed with the campaigns running on various types of software which most people have no knowledge about. Therefore it becomes necessary to have in place a support system which will train the IT personnel on how to make the most out of the available technology.
Guest article written by: Alexander Koln is an expert in digital media usage and how to leverage it to grow your online business. He has consulted widely on this issue and is a member of the board of trustees of several non-profits, training them on how to maximize their digital marketing efforts to attract funding.
You have shared amazing information in your article. I am glad that I got a chance to read your article. Thanks a lot for sharing it.
Good insights, would love to see some insights about Cloud Marketing from here too as a lot of brands and advertising have taken up the concept these days and would love to read a different insight on that too