Ways to Improve Your Website’s User Experience

by Emily on December 5, 2016

in Articles

start-up-desk-laptop-phone-workUser experience can cause customers to spend a lot of time on your website, or it can cause your customers to abandon your site. Therefore, it’s really important to consider user experience design when developing your website, and also make it a point to continually improve the user experience over time to keep up with changes in user preference. Check out the tips below so that you can start improving your site today.

Use the Right SAP Portal

If you run an e-commerce website, you can use a SAP portal like the options found on weaveability.com in order to improve your customers’ experience on your site and make it easier for them to find what they are looking for and interact with you whenever they need to. Whether you have a standard e-commerce website or a B2B e-commerce site, it is imperative that you make it easy for customers to navigate it and make their purchases.

Add More White Space

A lot of business owners make the mistake of thinking that any white space on their site is basically like unused real estate and it should be filled in. But the truth is that white space will actually make all of the content on your pages easier to read, and it will help boost your users’ attention by 20 per cent. Modern websites use white space to their advantage.

Use Bullets

To break up your content and make it easier to read and digest, use bullets throughout your website. As with any other web design element, you certainly don’t want to overdo it when it comes to bullets, but they should definitely be utilised. Your users will be able to quickly gather the information they require, such as the benefits of your products, the features of your services, or how they can resolve an issue that they’re facing. And you don’t always have to use traditionally styled bullets either; instead, you can get creative with icons that can serve as bullets and that double as an illustration of your point.

Add Calls to Action

Adding call to action statements and buttons is yet another way to improve the user experience of your website. Whether you want your visitors to contact you for more information, sign up for your mailing list, connect with you on social media, or anything else, just make sure your calls to action are marked clearly. You can even use colours to tap into user psychology and encourage them to follow through with an action.

Use Headings

Your content should be broken up by large headings, but make sure those headings include keywords so that search engines will recognise your website. If you can make the headings stand out, you can use them to guide users throughout your site from one page to the next.
Follow the tips above and start implementing these user experience strategies on your own website so that you can keep the visitors you get and increase your conversions. Remember that the world of web design and user experience design is always evolving, so staying on top of the changes is important.

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