WordPress Qualities and Yoast-Enhanced Optimization

by Guest Author on August 15, 2016

in Articles, Guest Posts

Reliable sources and informative texts are hard to find on the web nowadays. No matter how hard Google is trying to eliminate junk content and make space for relevant websites, more often than not the first results in the SERPs aren’t useful for Internet users. However, if you put an effort in your website, create a praiseworthy online source, you’ll get both loyal visitors and higher revenue from advertising. The most convenient way to achieve that goal is to use WordPress and its plugins.

01

WordPress as the web lingua franca

The term lingua franca refers to a language that’s the most popular means of communication in a certain place at a given moment. So, when talking about the Internet context, WordPress is the most dominant platform for websites and blogs on the global level. What’s more, WordPress serves as a business and communication bridge between many different cultures and customs.

So, if you know how to speak English and use WordPress, you can consider yourself a genuine 21st century person.

Simple interface for best results

But why is WordPress so popular? The answer to this question obviously lies in its simple, yet effective interface. Everything in the WP dashboard is doable at a click of a mouse. No matter if you want to set your keywords or adapt images to your blog post, WordPress can be used literally by everybody.

Since its users respond positively to its simple design and useful features, developers throughout the world have realized its importance and started developing widgets and themes for WordPress websites, adding to its popularity and usefulness.

Keywords optimization

Although the entire underlying structure of the Internet is based on codes and programs, it would collapse without the use of keywords. This borderline is the place where mere numbers and codes meet semantic items, formed and recognized by people. This is why keywords are essential when you want to optimize your website for search engines and Internet users. And WordPress is the most convenient platform to master those skills.
First and foremost, don’t overdo the keywords. Basically, they should be placed in the title, the first part of the introductory paragraph on the website, the H1 and alt tags, as well as in the meta description.

Moreover, try enriching your business with an astute call to action through a .me domain. Placing a key verb before the dot and including the same verb in your brand name should yield some great results in terms of SEO.

02

Yoast – great SEO host

Although WordPress itself is already a simple platform, clever developers have created numerous plugins that can simplify it to an even greater extent. One of the most useful free ones is definitely Yoast. From general WP website features, such as making templates for all the tags, titles and descriptions, to individual post management, this plugin represents everything you need if you want to make your WP an online place to look like a tailor-made professional website.

In addition, Yoast will not only inform you on the density of the keywords, but it will also give you feedback on the potential of your posts for linking out.

Although there are numerous platforms that can help you devise a functional website out there, WordPress still remains the main pillar of modern Internet. Therefore, it’s recommended to each and every business beginner, since it presents a great value for no or little money.

Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.

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