How the internet revolutionized offline retail (Visual Asset)

When it comes to shopping in 2016, consumers now see no division between online and offline – whether it’s in your local shopping mall or on your smartphone. Although this is convenient for consumers, retailers now have to quickly innovate their enterprises in order to stay on top and continue to be prosperous.

The infographic below created by Store Traffic gives us an overview of how exactly the evolution of the internet has transformed consumers’ retail experience. From basic contact details to social media platforms, there is a lot of opportunity for businesses to grow their market offline by investing time and energy in boosting their online presence. In fact, businesses that have an online presence grow 40% faster than businesses that do not have any presence.

The infographic gives us an interesting insight into how the internet will continue to transform the retail industry. It also offers businesses tips and tricks to ensure you’re making the most out of each social media platform – from your reputation to search engine optimisation. For all the details, let’s check out the infographic below!

Do you purchase most of your goods online or in store? Tell us in the comments below!