How Links in Headers, Footers, Content, and Navigation Can Impact SEO

With the intense use of websites and social media pages to advertise and sell products and services, all businesses are quickly embracing SEO services. Both the SEO experts and clients must understand how SEO works and what affects it either negatively or positively. When you seek SEO service from Ukraine team, they will help you understand more about the topic especially if you are in a business startup.

Links are a great part of SEO strategy with significant effect depending on how they are positioned. Our focus today is on how the links can affect the SEO strategy when positioned on headers, footers, content and navigation panels of your website. The highlights are opinions of experienced SEO experts.

Effects of Links on a Website

Links placed in content have more weight

Out of the four common positions for putting links, those positioned in the content section tend to carry the day. Google and other search engines will recognize them to a greater degree and rank the website higher. As much as the other positions have their positive effect, you might want to place your links in the content area to get the optimum recognition.

Links placed in the footers have the least recognition

Placing a link in the footer is almost zero work since the most it can do in many cases is indexing. The search engines will barely change your website’s position in reference to the position of the links. So, is it necessary to have a link here? If need be, place one after having enough in the other locations.

The more visible a link is, the better

The rule of thumb is to make the link visible to the users. If they click, the Google bots can track the activities and measure the amount of traffic and activities on a certain website. If links are never used, they may add little value to the website. Business people and SEO professionals can help a website to rank higher if they add interesting anchors within content and navigation to attract the attention of readers. In other cases, the header links are equally functional.

Text links are more functional than image links

Whether you position the link in the header, footer, navigation panel or in the content, text links will get more recognition from Google. Image links rarely become active through clicks by the users. SEO experts are fond of using anchor text as opposed to images and, therefore, this is not a challenge.

Do not use the same link and anchor everywhere

Even though there are many exceptions, Google does not entertain the use of a similar link and anchor on your navigation, footer, header, and content. So, if you think you can play it safe through the use of this trick, then think twice. It is not always the best thing to do.


From the above, you can learn a lot about linking to different positions on a webpage. Positioning matters for ranking, and following the set guidelines is very crucial.

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