Do you believe that you are destined to serve humanity with all your heart and soul?
But you want to reach out to people so that you can get to know what their needs are. In today’s age, where every business is adapting to digital marketing strategies to promote their brands and services, it has become important for the healers in white capes to become tech-savvy too!
Here are 12 medical marketing strategies (Read here the do’s and don’ts of medical marketing) you should consider to promote your healthcare business.
Having a business means that you have to have a website that will do most of your work done for you. Your profile or an about page, with healthcare blogs and the list of services you specialize in; all these things will get you to your aim in no time.
1. Make Mobile Friendliness Your Goal:
Curious what is mobile friendliness (Mobile friendly test – Google search console)? Well, most of the people nowadays surf the internet through their mobile phones. In order to make your healthcare business booming, make your website mobile friendly or in other words, responsive.
Google has introduced Algorithms that will prioritize websites that are responsive in nature and show them in search results. So, when your website is on the top to show up, you know where you are going.
2. Voice Search
Voice Search, a phenomenon brought into being much recently, has the ability to get more and more traffic to your site. Google says 20 percent of mobile queries are voice searches. With apps like Siri, Google Now and Cortana, voice search has become quite popular.Voice Search, a phenomenon brought into being much recently, has the ability to get more and more traffic to your site. Google says 20 percent of mobile queries are voice searches. With apps like Siri, Google Now and Cortana, voice search has become quite popular.
Therefore, making your website responsive to voice searches too can make a difference in your business.
3. Speedy Site
Nobody likes a slow website where you have to wait at length for a page to load or a query to show up. So, in order to gather more and more audience and not the opposite, you should make your website speedy by eliminating any loose links and changing the formats and responsive size of the media files you are uploading.
4. Video Marketing
Visuals do what other media at most times, fail to do. Most of the time, it is your video campaigning that gets you your desired outcome. Create a video that promotes your services and you will see how much good it is for your nascent healthcare business.Visuals do what other media at most times, fail to do. Most of the time, it is your video campaigning that gets you your desired outcome. Create a video that promotes your services and you will see how much good it is for your nascent healthcare business.
5. Make Sure to Have an Online Presence
To have an online profile is important; if you want to be counted among the top physicians in your country, then it is imperative that you create an online profile to set the ball rolling.
6. SEO All The Way!
Search Engine Optimization is the best tool to get you noticed among other websites of the same nature as yours. Make sure that SEO is precisely implemented to make your website show up on the top in searches.
7. Long Live Social Media!
Social media has brought so much potential for the online marketers out there. As we can see, almost all businesses are relying on social media for their promotion. For physicians too, social media like Facebook, Twitter and Instagram can do what they have been doing to make small startups and businesses popular.
8. Patient Testimonials
Word-of-mouth and referral system are good tools to market your brand. Adding a testimonial section on your site will get you more patients. Get your patients to tell about their thoughts after visiting and getting treated at your clinic. These make good healthcare marketing tools.
9. Keep Your Website Up-To-Date!
This one is quite essential to make sure that people are landing on your website to know what you have to say and what tips you are giving away. Content, as well as the layout of the website, play a key role in bringing people to your web pages.
10. Custom Content
Tell people about yourself, your profile, services you are giving, qualifications, and procedures you employ and many other things can be included as custom content. It helps you get the traffic you desire.
11. Respond to Queries
Keep your social media accounts up-to-date and make sure that you are keeping in touch with users and respond to their comments and queries. People like to know that they are being heard!
12. Local Listings
After the patients have scheduled an appointment with you, they need to find you in order to reach you. This is where local listings come in; claim yours through the search engines like Google, Bing and more. This is essential to make sure that patients do not have a hard time finding you. And also, make sure to make them stand out and more helpful for the patients.
Marketing your medical services should be done in a way that will get you more and more people coming and rooting for your services. Therefore, make sure that you remain careful every step of the way and make a mark for yourself.
So, what marketing strategies are you using for your healthcare business?
Using SEO tools that drive traffic to your website or still waiting for effective SEO Services for your business?