Never underestimate the importance of a strong online presence, as it could easily be the difference between a healthy profit margin and being in the red. With more businesses competing than ever in ever-changing industries, it is essential to improve your online brand awareness, or you could be left in your rivals’ shadow.
Optimize Your Website
If you want to succeed online, the first thing you must do is optimize your website. Many companies make the big mistake of focusing more of the site’s aesthetics over its functions – which means you will be penalized in the search engines.
Google has more than 200 ranking signals in its algorithm, which will determine whether you reach the top of the search engine results pages (SERPs) or if you sink to the bottom. Most web users do not look far beyond the first two pages of Google, so you’ll fail to drive traffic to your website if your domain isn’t visible.
Some examples you can use to optimize your website are by improving your website speed, internal linking, attracting trusted backlinks, a content management strategy, social media integration and more.
A Social Media Strategy
If you want to drive organic website traffic, boost your brand awareness and encourage customer engagement, you will need to have a solid social media strategy in place. This means working with your team to successfully reach your target audience on various platforms, such as Facebook, Instagram, Twitter and Snapchat.
Just some of the best ways to improve your brand awareness on social media include launching superb competitions, engaging articles and using high-quality photographs in your posts. You can also embark on paid social media posts, which will allow you to only target your chosen demographic.
Be Consistent
It’s important not to confuse your audience with inconsistent branding. From your tone of voice to your branded products, you should express the same style and attitude in every social media post you schedule, every article you write and every product you sell to the customer.
Look at Auster as a prime example. This relatively new company is dominating the vaping industry right now, as they are offering premium eliquid subscription boxes. It’s high-end, modern product range is reflected in its tone of voice, marketing and branded boxes, ensuring the company stands out from their industry rivals.
Collaborate
Don’t be afraid to team up with other entrepreneurs or companies to create a service that outperforms the competition. For example, a healthy food chain could team up with independent gyms, as they both share the same lifestyle values. So, identify and reach out to businesses with similar values and goals for a potential collaboration.
Social Influencers
It’s not just companies and business who can help boost your brand. Social influencers have proven to be an effective way to target new customers. You should, therefore, look for individuals with a strong social media presence, who would be happy to promote your products or services for free or for a fee. Identify a marketing budget and start reaching out to influencers who can help to catapult your brand.