The books to give you a head start when launching a tech business

by Klaus on October 23, 2018

in Articles

Wanting to hit the ground running with your new tech startup? Knowledge is power and being ahead of the game is vital in business. So, what do you need to know?

From how to network like a seasoned pro to how to stay aware of emerging trends in your sector, this must-read list brought to you by Where The Trade Buys Print, specialising in book printing, features the top books you need in your possession if you want to run a successful tech business…

The Start-Up: It’s a Blood Sport

Written by Warren Kirby, this book shows you the science and practicality behind making your start-up a commercial success. Covering six, crucial themes, you’ll learn what is truly important in business including: strategy, development, creativity, engineering, finance, processes, and staff.

Whether you sell your services or products to another business or directly to the customer, this book is for you. Showing you how to tackle the obstacles in front of you as you grow your new company, The Start-Up: It’s a Blood Sport is a bible for tenacious and determined business people.

Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping Our Future

Finding inspiration in the beginning of a new business can be quite tough with the amount of pressure that can build from the off. If you’re in the tech industry, you have to read up on the incredible Elon Musk. Born in South Africa, he’s the innovator behind PayPal, Tesla, SpaceX, and SolarCity. Determined to send people to space, help the planet and colonise Mars while making money, Musk has a captivating outlook and character that may change how you even deal with day-to-day business opportunities.

His book is seen to mirror that of starting a new business. Starting out with a tough upbringing and school life, Musk excelled academically, before launching two dot-com successes — including PayPal. Opting to go it alone and investing in rockets and electric cars, technology took over Musk’s life and this book by reporter, Ashlee Vance, details the exciting, whirlwind personal and business life of Elon Musk

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

The rate at which technology is advancing, it seems that there are multiple new products and ways of doing things. With this book, you get a glimpse of the next three decades, such as how technological forces will connect, mix and rely on each other — essential to know if any of these trends relate to your company.

Kevin Kelly discusses AI, VR and the effects of technology. How will these parts of technology affect how we live, work and purchase goods? If you want to stay ahead, these are things you need to know. 

Bold: How to Go Big, Create Wealth and Impact the World

Peter Diamandis and Steven Kotler have teamed up to produce this great piece of writing. Divided into three sections, the first walks you through how new firms transform from ‘initial concept’ to ‘multi-million-pounds business’. What’s more, you’ll learn how innovations like 3D printing and robots could impact on development in the sector. 

Take tips from successful magnates such as Richard Branson, before reading about actionable ways you can ensure your business grows. For tips on creating innovative campaigns to accelerate the growth of your company, this book should be top of your list.

How Google Works

Google is an inspiring company for almost everyone in the industry. But just how exactly has it become the giant it is?

Put together by Google executives, Eric Schmidt and Jonathan Rosenberg, this book explores strategy, culture, business philosophy, and the crucial decisions that have made the brand. Instil Google’s innovation and spirit in your new venture with How Google Works

The Upstarts

Brad Stone weaves an incredible story of innovation and determination with this insight into two of the globe’s biggest businesses: Uber and Airbnb. You’re now an entrepreneur and this book will help you make a standout brand that people will remember. From how people travel to what they expect from accommodation, Uber and Airbnb are true innovators that have altered consumer behaviour. What can your business do to change the world?

Conscious Capitalism

Can there ever be a world in which capitalism is considered a good thing? Or is it always just a way for the rich to become richer? This book looks to dispel the theory that capitalism is only for the ‘people at the top’.

Positive communication with your customers is essential. With details about UPS, Google and Amazon, Conscious Capitalism looks at infusing your business with positivity and a good workplace culture.

Creativity and innovation in your staff at a new tech company is obviously an important factor to consider. Conscious Capitalism will help you achieve this and steer your business to a positive future that not only turns a profit, but also attracts quality employees who are looking for a positive place to work and develop their skills.

Networking Like a Pro

Your business will hit a wall if you can’t network and make contacts properly. Need a few tips to boost your skills and confidence? This is it.

From who to approach to what to say, Networking Like a Pro gives you the tools to boost and perfect your networking strategy, making invaluable business connections that may make the difference between success and failure in the future.


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