Marketing is a process of attracting potential customers and clients in your products and services. Marketing involves researching, promoting, selling and distributing your products or services. Marketing involves everything you do to get your potential customers and your product or service together. Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. Following are the five major mobile marketing trends that will help you better organize your selling efforts, advertising, personal selling, sales promotion, direct marketing public relations and sponsorship.
Mobile Marketing Automation
It means using software, rules, and templates to make it easier to communicate with your customers and prospects. That includes collecting their information and storing it, segmenting your users based on that information, building communication templates, personalizing them and figuring out which segments they should go to, and when. Along with that, handling the technical work of delivering your messages, reporting and analysing the results of your marketing automation efforts.
Messaging app
According to Business Insider, more people use messaging apps today than social media and adoption continues to increase rapidly. Further, the messaging apps are slowly but surely evolving into full-fledged marketing and commerce platforms. Marketers will use messaging apps to connect with their customers at an individual level. Instant messaging apps will become the connection medium of the future.
Big data
Big data is often characterized by 3Vs which are the extreme volume of data, the wide variety of data types and the velocity at which the data must be processed. Although, big data doesn’t equate to any specific volume of data, the term is often used to describe terabytes, petabytes and even exabytes of data captured over time. Data may also exist in a wide variety of file types, including structured data, such as SQL database stores; unstructured data, such as document files; or streaming data from sensors. Further, big data may involve multiple, simultaneous data sources, which may not otherwise be integrated.
Augmented Reality
Augmented reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates an artificial environment, augmented reality uses the existing environment and overlays new information on top of it.
Location-based marketing
Location-based marketing (LMS) is a direct marketing strategy that uses a mobile device’s location to alert the device’s owner about an offering from a nearby business. Location-based alerts are delivered to smartphones through text messages. An alert may include information about a local business’ deal of the day or include a purchasing incentive, such as a discount coupon code. Location-based marketing requires the end user to opt-in.
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Guest article written by: 
Shawn Marshall is the father of two little girls. He is a digital marketer by profession and is utterly obsessed with the growing technology. He regularly shares her bright ideas on https://squareship.com/.