Search engine optimization is an essential need for any business irrespective of the industry and product/services. SEO comes as a crucial part of the website and online business strategy of any business. However, it is not necessary for all the businesses to maintain an SEO specialist or team to administer this task but can take the assistance of professional SEO service providers who possess good experience and expertise in this specialty.
However, it is ideal to know various strategies and techniques involved in SEO for you to identify the best service provider and assess what they actually offer. Any website’s SEO strategy can be ideally divided into two categories as:
- On-page SEO and
- Off-page SEO.
Both of these are crucial and needed to be accomplished in a fine balance to run a successful SEO campaign. However, many of the aspects of these two are on different sides of the coin when it comes to enhancing your search engine ranking. Here, we will dig a bit deep into these aspects for the users to have a better understanding.
Overview of On-page and Off-page SEO
There are two major buckets which search engines scroll in order to compare the sites and identify their value. In which:
- On-page determines what your site is all about, and
- Off-page determines how authoritative the website is and how much popular it is.
In simpler terms, the website gets ranked based on on-page factors whereas how high your ranking should be in the SERPs (search engine results pages) is dependent on the off-page factors. Expert SEO Services Toronto offers both these services as below.
On-page search engine optimization is the process of optimizing different elements of your web pages, which affect search engine ranking. This is the stuff you can plan and control on your web pages. Here are the major elements to consider in on-page optimization.
It is best to put your targeted keywords in the title tag of the pages. There are many best practices while planning effective title tags which you can try out based on your products and services.
Headings are usually the largest phrases on the page, and for this reason, they will be more valid for the search engines. The best practice is to use target keywords in the heading also effectively but makes sure that it exactly represents the page content.
The other elements in terms of on-page SEO are URL structure, image alt text, page loading speed, page content, and internal linking structure etc.
Off-page SEO mostly focus on getting more authoritative links to your web pages. Some of the best practices in building links to your site are:
- Creating useful and informative content on your pages, which other people may tend to link to and share.
- Sharing your content on social media and ultimately generate more links through it.
- Plan for e-mail campaigns and with the help of influencers in the industry to get links from them.
- Doing guest blogging on other relevant sites and get more links back to your pages.
Balancing both on-page and off-page SEO will help make your site more balanced, and the search engine robots will find more value for your website to take it on top of the result pages.