When you are running your business online, you have a number of different ways to get your message across and make sure that you are properly promoting it. Much of marketing your business includes using tools and being willing to think outside the box. While you can get your company out to new customers in a number of ways, there are some tried-and-true methods you also might want to consider.
Here are some ways you can promote your online business and get the word out there.
Use social media
Social media can be a confusing thing to harness, but it can also be one of the best ways to encourage clients to check out your product or service. You’ll want to take a look at which social media channel is likely to help you the most with your business and which fits your buyer persona the best. This might mean that you use a combination of platforms or you focus on one that can do a really good job of bringing in more people to your business.
Paid advertising has changed the way that businesses view social media channels and it can really beneficial depending on which industry you are in and how you use your budget. There is no magic number you should know for Facebook or Twitter ads, and what works for one company might not work for you. However, if you have the time and the money to experiment for what can work for you, then go ahead and see how your business can benefit.
Have a good website
With an online business, customers are likely to come to your company through your website. It can be expensive to upkeep, and there is a lot that goes into maintaining a quality presence online. However, because it is the place where you are most likely to make a sale and where you can directly interact with clients, hiring someone who can make it functional and also make it look nice can go a long way toward helping customers feel like they can trust you. If you need to store information on your website, consider investing in a virtual data room so you can keep clients’ info safe and so they can feel good about sharing their details with you.
Do you have a few outstanding clients who love your service or product? Ask them if they would be willing to write a short testimonial for you to share on your website. Most customers will be happy to offer you some glowing feedback and encourage others to give your business a try. Another person’s positive experience can go a long way toward convincing hesitant buyers that you have their best interests at heart and that other have been happy with what you have to offer.
Promoting a business online often takes a little thought and effort. Showing your product or service in the best light requires a bit of ingenuity and the ability to display the best qualities of your company. However you choose to do it, make sure it works for you!
Guest article written by: Alex Schnee