Why You Need SEO for Your SaaS Company

by Guest Author on September 20, 2018

in Articles, Guest Posts

As more and more software companies start emerging, it can be difficult for a SaaS company to stand out among the crowd. Advertising and marketing can be beneficial, but it can be difficult to know who exactly you are reaching and whether it is working properly. That’s why SEO has become so important for companies trying to differentiate themselves from the crowd and who are trying to find the right buyers for their technology.

Here’s some reasons to consider developing SEO for your SaaS company.

It helps you reach the right buyers

One of the difficulties of running a SaaS company is finding the right people to buy your technology or software. Not everyone will need what you have to offer, but SEO for SaaS companies can help you to narrow down your buyers and help you to reach people who are looking specifically for your type of software. SEO can help you target the people who will actually end up purchasing your technology or who might have interest in what you do.

It can help you stand out from the competition

With the number of SaaS companies growing, it can be important to stand out from the competition and share how your product is changing the market. By targeting certain keywords, you can end up ranking for your niche audience and can show that you are a quality company. SEO is a fairly simple way to bring in new clients that might not have discovered your business otherwise, and it can help to give you that extra edge over other businesses in the same industry looking for new clients.

SEO helps with authority

Creating authority isn’t just about having experience in your chosen industry anymore. You want to show that you have a narrative and resources for potential clients who might be looking to you for advice. Most company website should have content created for SEO that can help your buyers find out more information on why your business is right for them. A blog not only shows that you know what you’re doing and that your product can solve clients’ problems, but it can also help you to build authority on search engines and to work with your SEO strategy. You want to show clients that you know what you are doing—and SEO can help you do just that.

Helps build links to products

If you want to display a certain product or help it to gain more attention, then SEO can help take it to the next level by targeting what you would like to highlight. Just like product placement in advertising, you can increase the amount of people who would see the product by using SEO. All it takes is a little research and developing keywords that can rank separately from your website.

SEO has become a new way to reach the people who need your product or service. It’s also becoming more and more necessary in order to show want you can do to potential customers. Almost every business should think about having an SEO strategy, especially SaaS businesses.

Guest article written by: Alex Schnee

Comments & Leave a Comment


{ 3 comments… read them below or add one }

Tarique Amir September 21, 2018 at 15:29

Hi Alex,

Excellent post. You have shared an informative post which is very beneficial to new start ups like myself. I have a website where I sell a computer utility software. I have enroll myself in an affiliate marketing network. I thought that the affiliates will help me get sales in return for sale commission which I am happy to give out.

However that is not the case which bring to my mind the important suggestion that you have shared here in this post regarding SEO. I am planning to focus more on SEO and try and bring visibility to my site. Hopefully that should help.

Thanks for sharing this post, have a good day. 🙂
Tarique Amir recently posted… Computers in our daily life


Praveen Verma September 22, 2018 at 10:14

Glad to read this post. SEO is crucial for ranking each and every kind of website. If you own a SaaS company and want to increase your ranking in search engines, then you must apply great SEO strategies for achieving your ranking goals.

If you want your product and services to get noticed in search engines, then you must have to do SEO practices in a right way. You have well explained the importance of SEO for SaaS company.

Thanks for sharing this post with us.

Have a good day.
Praveen Verma
Praveen Verma recently posted… 9 Steps to Start an Ecommerce Business


Adrian Crisostomo October 4, 2018 at 05:14

SEO is a MUST for all websites and SaaS companies can really benefit from it. SaaS companies need a lot of digital presence because its where their audience are. Competition between keywords in the SaaS industries are really hard to rank for and so start ups need a lot of SEO efforts on page and off page to really compete.
Adrian Crisostomo recently posted… How Google Hummingbird Affected SEO



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