Let’s face it.
We spend money on ads, write blog posts, and do the whole social media thing.
All to get people into our marketing funnels.
However, most marketers miss opportunities to improve their conversion rates and sales inside of the funnel.
Here are three key opportunities that you need to leverage.
Thank you page
Here’s the truth.
Every single person who signs up for your list has to go somewhere after signing up. Most of us marketers take them to a thank you page.
However, most thank you pages I visit are extremely generic.
But what if you could use your thank you page to make a sale? Or even ask for a referral? Or invite your new subscriber to join your Facebook page?
In marketing, there is a strategy of getting people to say yes to small requests before asking for a larger one, like a sale. This is called micro-conversions.
So, getting someone to give their email address is a micro-conversion. Getting them to sign up for your webinar or give a referral is another one.
This keeps them taking action the entire time they are moving through your funnel, making it easier to ask for the sale later down the road.
Welcome Email
The welcome email is the most read email inside of an email sequence. In fact, my welcome email gets read 72% of the time.
However, most marketers don’t take advantage of this crucial next step.
Think about it, when you sign up to get on someone’s list, chances are the welcome email is a generic email that says something like “Hey, thanks for signing up. Here’s your download.”
But an email that gets read 72% of the time has the potential to do so much more.
For instance, you can pitch an entry level product or service, pitch your webinar, or tell the story about who you are, what you do and why your new subscribe
The one thing I love to do is ask people what their greatest challenge is. This does two things:
First, it engages in a dialogue. An engaged email subscriber is far more likely to become a customer than an apathetic one.
And second, it allows me to better understand my customers so I can improve my product and my marketing. I can create copy using the words that my customers use.
About page
Your about page is one of the most important pages on your website. When done right, your about page will help you and your company build your brand.
It gives you an opportunity to tell visitors who you are, who you help, and what it is that you do.
It’s where you get to tell your story.
In many cases, the about page is going to be the second page that someone visits when they get to your site. It’s the very tip of your marketing funnel.
Think about it. People read a great piece of content, or visit your home page. They like what they see. Now they want to know more about you.
Over to you…
Now that you’ve identified three neglected areas of your marketing funnel that will help you increase conversions, engagement, and sales, it’s time to leverage them to further grow your business.