The ingredients for running a successful company are going to differ not just from industry to industry, but also from company to company. While there isn’t always much overlap, one practice that needs to be used by all companies is to create a robust and effective marketing plan or campaign. It’s through marketing that you can not only find new customers/clients but also work to retain and create a loyal customer base that you can depend on. Marketing is a great way to grow brand recognition, build trust and credibility in your business, and even make important connections and partnerships.
So, what happens if you’ve taken the steps to create a marketing plan and it seems to be falling flat and you aren’t getting the results you hoped for? Does that mean you need to scrap your efforts? It could be that your business can benefit from a marketing dashboard and SEO reporting tools. Let’s take a closer look at what these are, and what some of the standout products are on the market right now.
What is a Marketing Dashboard?
A marketing dashboard isn’t often something people talk about, but in reality, it can prove to be one of the most useful tools in your marketing campaign. Marketing dashboards are meant to give you an overview of your social media metrics, your traffic sources, your click-through rates, bounce rates, and more.
The idea is that all of this information is gathered and then provided to you in an easy-to-use dashboard that you can access. It provides you with an in-depth window into your marketing efforts, yet it’s done in a way that is streamlined, automated, no work for you, and helps you to forge a path towards meeting your milestones and goals.
What are the Standout Marketing Dashboard Software Options?
Just as you might guess, there isn’t just one software option out there for your marketing dashboard and tools. Instead, there are all kinds of options that are meant to satisfy various businesses and their specific needs.
The Ecomm Manager (ECM) website has an incredibly helpful rundown of the top marketing dashboard SEO reporting tools out there today. Its shortlist includes such marketing dashboards as Power BI for Office 365, Google Data Studio, Whatagraph, Mixpanel, and Octoboard just to name a few. Not only can you access the helpful list, but ECM also outlines the various comparison criteria that you can use when shopping around the best marketing dashboard. Criteria such as usability, user interface, features, and functionality should all be highlighted.
Of course, as you scroll through the options, it’s important that you are specific about your company’s needs, goals, and priorities as a dashboard isn’t going to be a one-size-fits-all solution.
Giving Your Marketing Efforts an Injection of Efficiency
At the end of the day, these marketing dashboards and SEO reporting tools can prove to be the missing piece in your marketing plan and can help achieve the goals you have set in place.