Not all content is created equal. You may be going full blast in your content development and promotion, and yet you see no significant impact on your bottom line. The reason may be less complicated than you think: you might not be aligning your content assets well enough with your goals. You can create several pieces of content, but the efforts won’t pay off if there’s no direction to what you’re doing.
On the contrary, building goal-oriented content enables you to hit your metrics more easily—whether it’s to generate links, drive engagements, or boost your conversion rates. By having specific goals in mind, you can have a better idea of how to tailor your content so that it meets the standards of search engines and online users.
For example, if you want your content to perform well in search results, your strategy should include link building or increasing the number and quality of your inbound links. Also called backlinks, these links that come from external sites to yours are the cornerstone of search engine optimization (SEO).
The next thing in your agenda is to determine which content types have the potential to get shared more and, consequently, lead more visitors to your site. At this point, you’ll want to optimize your content with the best practices in content marketing strategy and SEO.
As you can see, you can be more effective in achieving your goals by allowing your purpose to guide your strategy. Although this may require a lot of planning and consideration, it’s one of the most effective ways to add value to the online experience you’re giving to consumers; not to mention, enhancing your brand’s credibility and identity as an authority figure in your niche.
The following infographic describes the common examples of goal-oriented content in more detail, complete with insights, statistics, and tips to guide you in your own goals.