Leveraging Technology to Reduce the Overhead of Your Business

by Emily on February 2, 2019

in Articles

There are several ways to make your business more frugal to run. First, you get to do so with an outstanding organization. Second, by scheduling and planning things properly you get to decide when you’ll have your downtime and overhead, which drastically turns the tide in your favor. However, the simplest way to reduce the overhead of your business is with the proper use of technology. Here are several ideas to prove this point.

1. Social media marketing

Marketing is one of the major expenses that your business will face, yet, by engaging in social media marketing, you can find an incredibly low-cost marketing option. With it, you’ll increase your reach, drive some traffic your way and even create some return customers to help you out. By analyzing which platform gets the most love from your audience, you can get an even greater ROI and make a scenario in which social media marketing gives you the best results with the least effort invested. Sure, if you can, you should always do more but having a low-cost option under your belt usually turns out to be a life-saving notion.

2. Free marketing

There are some marketing tools that come completely free of charge. For instance, even though sharing an organic post on Facebook, as a business, only gives you a small portion of the reach that a sponsored post would have, this is still a free promotion. As such, it always gives a positive ROI, due to the fact that there is no financial investment, to begin with. So, you could try role-playing and imagine a scenario in which you have zero initial funds. Which marketing techniques and strategies would you use? If you have the time or someone on your staff with enough patience for it, there’s no reason why you shouldn’t engage in it as much as possible.

3. High-end appliances increase productivity

One of the most important things you need to know in the business world is the fact that high-end appliances tend to save you the money by giving you higher performance. They produce results quicker, waste fewer materials and deliver a higher quality of product/service. This is what makes them so great. Nonetheless, the more powerful the machine is, the more energy it spends, and this is especially true in a scenario where you have a faulty power grid. Therefore, before inhabiting the office, you need to look for professional power quality analyser consultants.

4. Cloud computing

The next method of reducing the cost of your business is opting for cloud computing. The first way in which you get to save money lies in the fact that companies that go for cloud computing need less IT personnel. Other than this, you get to buy less hardware and it’s much easier for you to keep up with all the latest trends. Most importantly, you get to pay only for what you use and what you spend. This means that there’s no risk of overinvesting in your company, like would be the case with hardware.


Time is a resource and sometimes, responding in time makes all the difference in the world. Think about it, failing to respond to a client or missing out on an opportunity to make a scheduled announcement are equally as dangerous. So, what you need to do is find a way to automate this process. The way in which this saves you money is by A) lowering the probability of a human error or oversight and B) giving your staff some more free time to handle core tasks. The simplest way to handle this is to look for an IFTTT platform.

At the end of the day, technology is there to save time, effort and resources, making it more than clear that it reduces the overhead of your business, as well. The only thing that changes are the newly-emerging trends. Finding the best way to integrate them into your business model is probably the most important duty for you as an entrepreneur.

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