This is one question that someone may be tempted to ask when trying to find an SEO company to work with in the San Francisco area. The need to choose the best company may not be unconnected to the highly competitive business environment we have in San Francisco.
According to the U.S census statistics, as at 2017, San Francisco had over 120,000 registered businesses. These include both those that have employees and those that don’t. With this number, every business has to find a way to stand out from the crowd.
Since the reason for looking for the best company is most likely the need to get the best service, in this article, we will focus on looking at ways through which anyone can find the company that is right for them. This means that rather than asking for the top company, you should be asking for the company that is best for your business.
To ensure you ask this question right, you must understand what you want such a company to do for your business. Let’s therefore start from that point.
Understanding what an SEO Company Can do for you
The sum total of what an SEO company can and should do for you should result in two major things – increased traffic and increased conversion. A lot of people think that all they should expect is increased traffic. Well, here’s a truth you should know; it is possible to have traffic that does not convert. We can consider this a bad quality traffic.
As a business, your goal is to be profitable and not just to have a lot of people visiting your website or your business location. You need a good percentage of this traffic to turn into paying customers.
To ensure you achieve this goal, different strategies should be put in place. There are basic strategies that generally come into play in search engine optimization and there are some that will be adapted for the type of optimization you are going for.
Types of Search Engine Optimization
There are two types of SEO that we will briefly discuss here. The first is general SEO and the second is local SEO.
The first refers to a type of optimization that targets traffic from anywhere in the world. There is no geo-targeting so interests and purchasing habits will be the major factors used to determine the type of visitors being sourced.
Businesses that go for this kind of optimization usually offer services or products that are available to anyone around the world. Most of the transactions are therefore conducted online on the business’ website.
The second type of optimization adds location to the parameters listed above. These are usually businesses that sell products within a specific area. A lot of businesses that require local optimization are businesses that have physical outlets that they want customers to come to.
If you own such a business in San Francisco, you will want to focus seriously local SEO also known as local or “Near Me” search. You can learn more about it here: https://www.searchenginejournal.com/local-seo/what-is-local-seo-why-local-search-is-important/.
Whether you are going for the general optimization or local optimization, there are a number of outcomes you should expect if the SEO company you choose does its job well. We shall list a few of these below.
Improved Brand Reputation and Recognition
When done right, search engine optimization will improve the number of times your brand’s image is in front of your prospective customers. When associated with good quality content, improved reputation and trust is added to the brand recognition.
Improved Search Engine Ranking
The whole essence of the process is to rank better for certain keywords. This should therefore be a foremost outcome.
Better UX on Your Website
As part of the process of optimization for search engines, certain on-page actions will be carried out. When done right, this should result in a better user experience for anyone that visits your website.
Finally, this is the end game. Whether it is for a physical product in a physical location or a service or digital product, the end game should be an increase in sales. Like we noted earlier, traffic that does not convert to sales is not good traffic.
How to Choose the Right Company
With the question asked at the beginning of this article having been adjusted to reflect what should be your main concern, we shall conclude this article by looking at a few ways through which you can find top quality SEO companies like the one you will find here.
Ask for Recommendations
The first thing you should do is ask people you know if they know any company they can recommend. This is always a good way to start.
If you do not get lucky when you ask for recommendations, then you should search online. If they will be handling your SEO, then they should have handled theirs well enough for you to find them.
Check Out their Website
Take a look at their website. If you don’t like what you see there then don’t bother with them as it should give you an idea of what to expect from them.
Check reviews to see what their past clients are saying about them. This will give you a good idea of the quality of work they do.