So all set to launch your dream business? Great, I wish you all the best! But have you created a compelling logo that will beautifully represent your brand? If not, the next step would be to create your own logo as it plays a graphical representation of a brand, seeing which people recognize a particular brand.
When you think to design your own logo, it will look quite easy at first. But as you proceed further, you’ll find it a complicated task with multiple components that include color, font type, size and shape of the logo, illustration, and so on. These elements are vital in graphics design. If you successfully make your own logo, it will help you develop a strong bonding with your clients.
But what type of logo do you think is the best for your brand? — The question is still unanswered!
Logo, being the face of your brand, must convey your brand’s message in a way which is either informative, instructive, or successfully establish an emotional bonding with the target audience.
But what if you’re running short on budget? Don’t worry! We have a solution to your problem. Without compromising with the logo quality, you’ll be able to create your own logo and that too in minutes. Online logo maker tool is the solution to your problem using which you can design a professional logo for your brand.
Here in this article, we’ve compiled a list of some important logos types under the three main categories — Words, Images, and Combination.
1. Wordmark Logos (logotypes)
Wordmark logotype is precisely what its name suggests. It contains only text, such as the company’s name, monograms or initials. In other words, it’s essentially a logotype consisting the name of the company in some particular typeface. Such as logo is artistically designed keeping text-only to establish a connection with the target audience through the power of strong identification and branding.
Since the wordmark logos are clear, viewers don’t need to keep gauging the message of the company. Besides, its lettering design is handy to transfer onto any marketing materials.
Some great inspirations are – Camelback, Uber, and Subway.
2. Lettermark Logo
Lettermak is a typography-based logo, comprising of a few letters (mostly the company’s initials). By making use of just a few letters, lettermark are simple yet powerful logos. In some cases, fonts are altered, and specific elements are added to them just to give uniqueness. This type of logo is preferred especially when the name of the company is long or not easy to pronounce. For example, pronouncing and memorizing IBM is much easier than the International Business Machines Corporation.
Pinterest, IBM, CNN, and HBO are the initials of some of the business giants in their respective industry. Using these initials for brand-identification make sense for companies to use monograms (sometimes called lettermark) to represent them.
3. Brandmark Logo (Icon or Symbols)
Sometimes, a symbol can speak louder than words and that too in a fraction of second. Brandmark is a graphic-based logo. What does first comes in your mind when you think about a logo? It’s perhaps the iconic bitten apple, the logo of technology major Apple Inc.; the Twitter bird; Nike’s Swoosh, etc.
Such logos are usually used in traffic signs that immediately bring better ideas than a couple of words.
Other advantages of Brandmark logos are that global companies can use them. This is because such logos are the symbols of the respective companies viewing which people across the world can easily associate with the company, irrespective of the language they know. But a Brandmark logo can be disastrous for startups or less known companies because it doesn’t contain the name of the company, and if a person who is not aware of the company earlier, may not identify.
4. Combination Mark Logos
As the name suggests, a combination mark logo is an amalgamation of Brandmark, Wordmark, and Lettermark logotypes. This logotype is very popular as it consists of the company’s name and an image or something visual. Designing such a logo requires creative flair and time because of its complexity. So create your own logo with utmost care, or hire a professional graphic designer to do it for you.
Combination mark logos are highly recommended for startups as their primary logo. This is because people will quickly familiarize your brand, and you can use the Brandmark logo once your brand gets established. Adidas, Sprint, XBOX 360, etc. are just to name a few. If these biggies start using symbol only, you’ll still be able to recognize them, right? This is one of the best parts of a combination logo.
Emblem is a type of logo very much similar to combination mark logos, the only difference being the texts are placed inside the design instead of putting them below or beside the icon or symbol as in the combination logos.
Emblems look like a badge or seal and are mostly used by sports and government organizations. Separating the texts from the symbol in emblems is not easy as you can do it in a combination logo.
This type of logo is usually used to increase consumers’ feeling of brand reliability, quality, and longevity.
The popular brands that use emblems are — Harley Davidson, BMW, NHL, and Starbucks (Starbucks has dropped the emblem following a legibility challenge).
The bottom line
No doubt, picking a logotype for your business is a daunting process, but it gets easier once you’re familiar with your brand’s identity. By going through the tips above, we’re sure that you’ll be able to choose one that best narrates your brand.
Guest article written by: Jelly Shah works as a Digital Marketer, brand consultant and business strategist with Designhill– A reliable marketplace for logo design, business cards, web design, Custom Design Casual Tank Tops, and many other designing works. With extensive experience working both client side and within the agency environment, he has authored several articles on topics related to digital marketing, business strategies, content marketing etc.