Powering 30% of active websites globally, WordPress is the most popular Content Management System. For those who have not yet developed their own websites, this should the first platform to consider. The platform is both experts and beginners to build their websites from scratch or using templates. Almost all small and medium-sized businesses can attest that WordPress is a great platform that has worked very well to improve their businesses. What about enterprises? Can they say the thing about WordPress? Of cause WordPress is powerful enough to build enterprise-level websites. But is this enough? This article will lay it bare and tell you point plank if WordPress is perfect for enterprises.
Whether you own a small, medium-sized, or large enterprise, you need a CMS that will help you create, post, and update your online content. However, when it comes to enterprise scaled businesses, the bars are set a bit higher than small or medium-sized business. Stakes are higher when you are dealing with multi-sites and multi-languages from all over the world. These two factions have totally different authors and demands that apply to both current consumers and prospects.
Small businesses use their CMS to specifically target customers in their market or location. Subsequently, CMSs meant for enterprises have the power to customers across the globe, on any device, at any time. To achieve this, the platform needs to have advanced capabilities that include extensibility, interoperability, and scalability. If you are planning to use WordPress for your enterprise business you need to if it can handle it.
What to expect from WordPress Enterprise Support
Here are some of the things that you should expect from WordPress enterprise support if you are an enterprise scaled business.
1. Headless content management
The pressure for CMSs to support Omni channel digital experiences is immense and WordPress is not left out. If you are running an enterprise business you need your audience to access your content on multiple devices. Your traditional CMS even after getting fitted with APIs will not have the complete headless content management feature required to run an enterprise. Enterprises require an effective headless CMS that can store front-end agnostic content that allows optimization and delivery on any device or channel that the audience is using. WordPress uses REST APIs as a headless solution. However you will lose out on themes and other presentation that comes with WordPress. This is because WordPress is not designed to offer headless solutions like other CMSs.
2. Multi-site management
The majority of enterprises have several websites for different brands, global regions, or product lines. To manage all these websites, large companies need to comply with the corporate level to maintenance standards. This allows them to deliver consistency in their overall message. Multi-site management allows marketers to everything from a single interface which includes building, viewing, and editing all these websites. Marketers are given control over quality by simply reusing content on multiple sites allowing consistency in content creation. To help you manage your multiple sites, WordPress has a multi-site feature for this purpose. However, getting started is not that easy since you’ll have to edit WordPress system files written in PHP. Managing multiple sites also adds complexities in your WordPress installation and you will have issues with your plugins.
Crucial aspects of running an enterprise business are maintenance and support. You need guaranteed uptime and prompt security patches. Multi-tenancy allows the management of multiple clients using system administrators. This also helps in streamlining ongoing maintenance and upgrades. The tech team only needs one version of the software since support takes place simultaneously. Response time is also shortened offering a better support service. Although WordPress supports multi-tenancy, it is not straightforward leading to complications in your WordPress architecture.
4. Multi-tiered access privileges
Another thing that you need to focus on when running an enterprise-level business is multiple tiers for accessing privileges for specific tasks or types of content. Besides allowing administrators to specify which tasks each user is permitted to carry out within the system, enterprise CMS must allow which types of content and in which areas those users can work on. For compliance purposes, these features are critical if you are dealing with industries that require strict regulations like finance and healthcare. WordPress also has support for multi-tiered access. These include the default roles for administrators, editors, authors, and other similar jobs.
5. Detailed analytics tools
A good enterprise CMS needs to integrate with analytics tools like Google Analytics. Analytical tools allow content creators to track the most effective content that generates more traffic. They do this by providing information on the location, time, topic and device used to access your content. Marketers can monitor all this in the dashboard and after getting reports, they can determine the best way to achieve effective results. For enterprises to drive sufficient ROI, they need data-driven insights. WordPress also provides analytical tools to track activities in your enterprise business. The plugins vary in quality since they are developed by the community.
WordPress is a great CMS that is, if you are running a small or a medium-sized business. Its support for larger enterprises is also good, however, it is not that perfect as it has a couple of flaws. There are several CMSs that offer complete enterprise support for your business, but you will have to pay for their services. WordPress is a great platform for beginners who are just starting out.
Guest article written by: Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award-Winning Freelancer & Web Entrepreneur helping new entrepreneur’s launches their first successful online business.
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