Anything that can be seen is defined as visual, and it can only be pleasing when the user is impressed with whatever he is able to comprehend. And if we talk from the UI design perspective, visuals play a significant role.
But what exactly is a UI?
UI is a component of a web application design that bridges the computer program and the user with the concept of interaction design, visual design, and information architecture design.
To put simply, UI is a thing that the user may interact with to experience a digital service. It can be the keyboard, screen, or even the light. Therefore, the UI design is more directed to the needs of the user and is designed in such a way that it makes the whole model elementary and accessible.
The UI design should follow the latest UI design trends and offer familiarity every time the user visits the website. And to achieve that, the designers should well define the following elements:
- Website log
- Fonts
- Colors
- Action elements
- Page structure
The users are more inclined towards apps and websites that have an appealing design and are easy to use. And to make this happen, UI is employed. It helps in accomplishing complex tasks in the most efficient way.
According to a study, it only takes about 50 milliseconds for a user to make an apprehension about a website. Hence, the better UI, the more are the chances that it will excite the user.
Before delving into the UI design perspective, it’s crucial to take note of the following factors:
- To designate the target audience
- Their behavior pattern
- Their interests
How Visual Consistency in User Interface Design Helps?
Undoubtedly, the consistency in UI design visuals helps a great deal in impressing the user and considerably increases user engagement as well. Below are some of the benefits of integrating Visual Consistency in User Interface Design:
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Augmented Usability
The visual consistency can really fuel the usability of the UI design, as the arrangement of the website content is placed in a structured manner. A website that is easy to navigate is bound to bring more users to the platform.
For instance, Facebook is an excellent platform that is user-friendly and maintains a parallel uniformity across all its pages. Due to its UI design, the social media channel is able to cater to a user base of around 3 billion users.
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Brings in Clarity
Every user lands on a website with a purpose and soon he gets to the intended page, the better will be the clarity. A remarkable UI design is expected to navigate through the most complex and significant content with ease.
The UI designer should make sure to prioritize the content and align it in such a way that the user can relate to it in a particular manner. The final aim should be to achieve visual consistency among the design elements.
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Fuels the Emotional Response
If the user finds it easy to navigate to a particular page, it’s quite obvious that he’s going to like it. Otherwise, the difficulty of reaching some intended content can even irk the user. Here the user behavior is quoted as the emotional response.
It’s quite evident that a good or bad UI design will evoke different emotions of the user and emotions can further drive the decision. Therefore, designers should try to create a positive emotional impact by maintaining visual consistency.
It’s Time to Design
There are no set guidelines to curate an unparalleled user experience, but sticking to the basics can do wonders. Incorporating factors like in-app animations and transitions can further assist in ameliorating the UX.
The sense of reliability and stability can be stirred up in the user through the friendliness of elements like:
- Layouts
- Typography
- Color
- Texture
- Imagery
- Animation
- Sequencing on different pages
By incorporating the above-said elements, the designers can effortlessly fabricate excellent visual interaction and matters a lot from the UI design perspective.
Guest article written by: 
Twinkle is the product head of MobileAppDaily and keeps a close eye on the latest and trending tech releases. With her wise taste of the tech industry, she has single-handedly created recognizable brand image.
Hi Twinkle, your article is very interesting. I wanted to know what was your opinion about websites such as Wix, which many people use right now (including myself) to desing their websites.
Do you think this CMS is a good solution from a UI design perspective?
Thanks.