The COVID-19 pandemic has done a lot to shape the ways that business is done in 2020, and its impacts may be felt for years to come. However, if you’re in a state that’s able to keep the business open and earning, you may wonder which direction is the wisest to invest in. Here, we’re going to look at some the priorities you should consider throughout the pandemic and why they’re so vital.
Taking your business remote
Even if things are opening back up now, there are several indicators that a second lockdown might be coming and that there may more coming even after that. As a result, it’s widely recommended that business owners continue with the trend of taking their business remote and letting their employees work from home where possible. It’s not always possible of course, but you need your business to be flexible to the potential regulatory changes of tomorrow. Those that aren’t are going to have to close down.
Increasing online business
Not only are we working online, but we’re also doing a lot more of our buying online, too. This means that the online market is becoming more competitive and thus deserves more of your attention and investment. Even if you’ve been doing fine in bringing in the customers up to this point, now it may be time to look at working with an online marketing agency to make sure that continues as the competition heats up. If your business is primarily brick and mortar, then it might be time to look at transitioning to a more online-only set up, as well.
Protecting customer data
Most business websites are going to gather customer data of some kinds, and some businesses rely on a lot of data to better understand and appeal to their customers. Whatever the case, you need to ensure you’re protecting that data by investing in your business’s cybersecurity. The pandemic has resulted in a growing swathe of cyberattacks on businesses and organizations as a byproduct. If you’re hit by a breach, this can end up being extremely costly. Make sure you’re putting money into the protections necessary for that data if you’re collecting any from your customers.
Creating stronger customer bonds
Given that we’re officially in a recession, it’s no surprise that customers are likely to be cutting ties with businesses that they feel like they have no real affiliation with. For that reason, it’s important to invest some time and money into your online customer support. You want to foster the kind of interactions with customers that lead to real loyalty and a genuine emotional connection with the brand. This might make your customers hesitate when they’re thinking about not doing repeat business with you or cancelling their services.
It’s down to you to take a closer look at what your priorities are and to make sure that you’re putting your money where your mouth is. The above tips are only suggestions, so take stock of your own business.
We were mainly focused on keeping afloat and keeping our staff employed – it was quite the struggle at times as a startup, as it has been for many businesses.
Testing times indeed!
Completely agree with you. Being remote and operating online is the best option in these situations. We need to focus on customer care and leverage our online presence. Especially social media to connect and communicate with our customers.