One of the primary factors to a successful business venture such as a restaurant is location. In many cases, moving a restaurant to a more spacious and comfortable place is enough to make it flourish immediately. However, it is a big ordeal to move a restaurant or café since there are several things to consider before making this important decision.
How to Look for the Right Location
Moving to a new location should provide not only the same benefits offered in the old venue but also give new ones. It is crucial to consider about the population of the area you are going to move to including the lifestyle of people there, their median age, their income, tastes, education, etc. The higher the traffic there is, then the more potential customers you will have. Remember to make the place easily accessible and visible to everyone, and make sure that your place can provide a comfortable parking space.
According to statistics of moving companies such as Bekins Moving Solutions Las Vegas movers, a restaurant’s revenue can increase instantly to 15% just by relocating. Of course, these figures can be much higher if you are keen enough to improve your marketing strategies and find more affordable rent.
Update Your Business Information Online
For every business these days, it is very important to have some kind of online presence as most people tune in to social media for all kinds of topics and events. Also, take note that basic information about your restaurant or café can be found on many other websites and social media channels aside from your own official website, so it is best to keep an eye on all of these and update your business address and contact info once you make the move. It is prudent to send notifications to your existing customers via messenger apps and social networks to inform them about the relocation as well.
Begin a New Marketing Campaign Ahead of Time
A new business, or rather a business facility that has moved to a new location, needs a powerful marketing campaign that mainly aims to attract a bigger number of customers. Therefore, it is very crucial to think about this before moving. When the date of your move is getting near, you need to begin the campaign before or immediately after for it to be effective. Of course, while social media can help retain your existing customers, focusing even more on improving your website like churning out fresh content with the help of SEO experts at Ignite Digital can help in gaining more new customers.
Motivate Customers to Visit Your New Location
If your restaurant or café moves to a place that is quite distant, it may prevent your regular customers from visiting it. You can encourage them to visit your new place by offering them discounts and unique promotions. People love getting freebies or perks for their food purchases, such as red wine gifts or special chocolates, and this gesture at the same time also allows your business to grow even more popular. You can set time limits on these promos so your customers are inclined to visit you right away.