Less Obvious Ways to Support a Positive Customer Experience With Your Business

by Emily on September 17, 2020

in Articles

There are a lot of things you can do to support a positive customer experience. Many of them are obvious to both you and your customers. Doing things like offering special deals, getting rid of the automated phone system, and being active on social media are all things that customers like.

However, there are plenty of things that can make it more pleasant to do business with your company that your customers won’t notice directly. Getting these things right will greatly increase the customer experience for the better, increasing your bottom line.

The Right Digital Management Services

Being organized is important. Not only does it make it easier for you to get your work done, it also affects the customer experience. Although customers can’t peek directly into your files and see just how organized things are, they can tell right away that something isn’t right every time you fumble with billing communications or aren’t able to communicate the worth of your products and services.

This is true of every business, but it is especially true in healthcare-related fields that don’t always have the best reputation with patients. Technology that provides front to back office integration will enable you to keep track of important information, like billing, so nothing falls through the cracks. It will lead to less confusion among your employees and less frustration among your customers.

Happy Employees

Your company culture matters. Even if your customers never directly interact with a member of your team, they greatly affect the quality of your products and the effectiveness of your services, which are things your customers will notice.

It’s important to create a happy workplace to increase productivity and creativity, but exactly how do you do that?

  • Offer flexible schedules that enable employees to come in late or go home early when needed.
  • Provide opportunities for additional training and education.
  • Provide plenty of sick and vacation time and encourage your employees to use it.
  • Offer a complete benefits package with additional perks, like a free gym membership.
  • Don’t be stingy when it’s time for raises and bonuses.

Involved Upper Management

It isn’t all that uncommon for top management to hide out in their offices. That can frustrate employees, but it can also affect the customer experience. That’s because upper management can have a huge effect on every aspect of your company.

Ultimately, it’s up to upper management to set the corporate culture, which affects how happy employees are, which in turn affects how customers perceive your business. They can provide direct support to employees, which encourages everyone to do their best, and when important financial decisions involve input from management that cares about all their employees, you can ensure you’re making decisions that are right for your business.

Know What You Do Well

Dreaming of expanding into new markets? It does come with some serious benefits. By offering more options for products and services, you can expand your revenues of income, ultimately providing your business with more money.

However, expanding isn’t always the right solution. If you have a strong following and dedicated customers and you start creating other products and services, you run the risk of alienating those original customers. It also forces you to spread yourself thin, at least for a little while, which will undoubtedly cause your business to suffer.

Instead, know what you do well, and focus on making that better instead. You may not grow in the traditional ways, like moving into a larger space or hiring new employees, but you’ll refine your vision and better demonstrate to customers why you’re the expert in your industry.

Personalized Customer Interactions

It’s no secret that customer interactions have a direct impact on their experience with your company. Sometimes it’s obvious, as is the case if your customers have to spend time navigating a confusing and frustrating automated system before speaking with someone.

Some things aren’t so obvious. For example, they may not know exactly why they enjoyed their latest interaction with a member of your team, but positive experiences will make them come back for more.

The best way to support positive customer interactions is to treat your customers like people. Talk with them as if you were friends, taking a genuine interest in who they are and caring about their experience with your company.

By all means, offer coupons to your customers and spend time creating the ideal customer profile so you know who you’re marketing to, but don’t forget all the stuff behind the scenes that can make your company the kind of company people want to buy from and work with.

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