Growth is inherent to the success of any business, but it is particularly important to SaaS businesses – which rely on a steady stream of new adopters in order to sustain the company. Many SaaS companies rely on a subscription-based model, which needs to grow at an increasing rate in order to support the rollout of new features, as well as the hiring of more support and customer success staff. A
s such, SaaS companies have a harder time relying on more trendy marketing channels, such as social media, as the interest there is largely from consumers. However, there are other channels that SaaS companies can explore to gain traction online – namely search. Search provides a more equitable solution for SaaS companies, as the people searching directly for solutions that their software provides are likely to discover their business if they are ranking for the proper keywords. With that in mind, here’s how a SaaS company can increase their rankings via search and gain more qualified leads.
Find the Right Keywords
Optimizing your SaaS company’s website for search is all predicated on having the right keywords. To do so, you’re going to have to learn the basics of keyword research. Doing so will allow you find terms with the correct amount of search volume that your site can feasibly rank for that are related to your software solutions you have on offer. For example, if you are a SaaS company that offers software to medical practices, you may find that ‘practice management software’ is a good keyword for your business to rank for. All keyword research requires it the proper tools and a strong knowledge of your business – then you’ll need to poke around the different options and see what has the proper metrics to pursue.
Consider Bringing in the Experts
After you’ve put together the basics of keyword research, you’ll want to hand off your search engine optimizations efforts to a qualified SaaS marketing agency. However, if you want to do things yourself, you’ll want to make sure that you have a handy SaaS SEO guide to guide you through the process. This guide covers everything from technical SEO, to SEO content strategy and link building, and you’ll want to make sure to incorporate all of this within the framework of your SaaS SEO strategy. If you don’t, it’s likely that you’ll lose out to the competition who may very well be following all of this advice in designing and marketing their SaaS business’s website.
In Summary
While running a SaaS business is a challenge, investing in and implementing SEO best practices can help your site rank among the best of them. To do so though, you’ll have to invest a lot of time and resources into making this happen. Unlike running social media ads, SEO is a not an overnight process. In fact, it can often take six months or more just to start to see results from your SEO efforts, as Google needs to reevaluate your SaaS business in light of changes you’ve made to your website and ongoing production work you’ve done to bring relevance and authority to your domain. Once you do this though, you’ll find that your SaaS business will quickly outpace your competitors in the serch engine results for target keywords.