How to Become an SEO Expert (in 2020)

In 2020, SEO is crucial for the overall strength of your brand. Your company’s position on search engines affects far more than just its visibility and accessibility. In the mind of your audience, the higher the result, the greater the credibility of the brand. Provided that they have no prior knowledge of your industry whatsoever (which is often the case), they will naturally assume that the first result is the top company in the industry. Needless to say, this goes a long way when trying to assert yourself as the authority. The importance of this field of digital marketing makes the job of an SEO expert one of the most in-demand occupations in 2020. Here’s how one gets there and climbs to the top of the field.

1. Technical SEO

The first thing you need to take into consideration is the fact that SEO is highly technical and that you need to learn some of these skills. You need to learn a thing or two about on-site optimization, keyword research and analysis and interpretation of data. Without these skills, you can’t even begin to form an SEO strategy. The most important thing that you need to understand is that you’re not just producing content for your human audience. You need to ensure that search engines can interpret it, as well.

2. Improve your English language knowledge

Even though you’re never restricted by your nationality or country of origin, it is pivotal that your English proficiency is high enough. Even with some localized searches in mind, doing SEO is fairly difficult. This is particularly important when it comes to off-site techniques like link building and creative tasks like content writing. In other words, it’s not just about getting the certificate, it’s about ensuring that your language skills improve. A Monkey Tree ESL course, for example, is one of the most reliable ways for you to get there.

3. Get the right toolset

The simplest way to become more proficient at SEO is to get yourself the right toolset. For instance, when it comes to tasks like gathering and analysis of data, you can always go for the trusted Google Analytics. When it comes to unique keyword research, tools like Ahrefs can come in as particularly handy. Then, provided that you’re worried about the creative part of your SEO, you can always use various tools to check your grammar and readability. Due to the fact that there are so many tools, you have the privilege of customizing your own toolset.

4. White label SEO

One more thing you need to keep in mind is the fact that, even if you do decide to handle the majority of these tasks on your own, it’s not mandatory that you handle your SEO end-to-end. Nowadays, the concept of white label SEO is getting more and more popular, which gives you an opportunity to outsource specific SEO tasks to specialists who are likely to give you superior results. This way, instead of being forced to master the entirety of SEO (which is a broad topic), you have the privilege of honing a limited number of skills.

5. Improve your people skills

Most importantly of all, you need to learn how to improve your people skills. This is important for so many different reasons. First of all, when doing your link building, you’re depending on a successful collaboration with bloggers. Great people skills make outreach so much easier. Other than this, we’ve mentioned the idea of greater collaboration within the bounds of white label SEO. This is where both communication skills and charisma are essential. Fortunately, both of these skills can be improved.

In the end, due to constant algorithm changes, the field of SEO is constantly getting reshaped with new trends. This is why the most important thing for those who are serious about the career in SEO is the aptitude to self-improve and learn new things. Without this, any “expert” is bound to get outcompeted with any new trend and change.