If you’re building a website, whether building one for your business or to share your expertise, you need to make sure that it’s trustworthy if you’re going to build a following and have people coming back again and again to read your new content and see what you have on offer.
Below, you’ll find some advice that will help you to make your site more trustworthy fast – try it and watch your results improve!
Get An SSL Certificate
An SSL certificate is only something that has gained true importance in the last few years, but now, it’s essential. An SSL certificate helps to create a secure connection between your hosting server and your visitor’s web browser. The data that is exchanged stays 100% safe as a result.
Many visitors will see that you have an SSL certificate and immediately feel more at ease. Any site without an SSL certificate will not only look less trustworthy to the user, but to the search engines, too.
Invest In A Reputable Domain
Your domain name is one of the first things people will see when they get to your website. It should be memorable, but it should also be reputable. Making sure you include your main keyword in your domain name can be a good idea, as it makes it clear to your visitor what the site is about. Ensure the name you choose isn’t already in use elsewhere, and keep it short and symbol free, too, if possible. Using a cheap vps is ok, just ensure that it’s a reputable company by doing your due diligence beforehand.
Invest In A High Quality Web Design
A good looking website is important, as superficial as it may sound. A high quality web design instantly makes you look like a more trustworthy person/company. The visitor will get the first impression of your site based on the web design, so use unique images, format everything properly, incorporate calls to action, and ensure it’s easy to navigate. The lay-out should be attractive, and SEO should be taken into account when designing, too.
As SEO is so important, unless you know exactly what you’re doing, you should have your site professionally designed and built. SEO needs to be considered from the very beginning!
Get Social Proof
You can build credibility by gaining social proof from happy customers/visitors. Have your products/services featured on credible sites by contacting media outlets, and post customer reviews/success stories. Ask your audience to leave reviews, and give them a discount or another incentive for doing so. Post testimonials from your best customers, too. People can easily spot fake reviews and testimonials, so don’t think about asking family members to do it or paying for fakes. It’ll be far more satisfying when you have a back catalogue of genuine, positive social proof.
Having a trustworthy site is one of the most important things for businesses and organizations of all kinds in 2020 – how will you make your site more trustworthy? Leave your thoughts and tips below!
Thanks for the tips! Social proof is definitely smth I can improve on my website.
You are 100% right with way to make your website trustworthy. Every webmaster’s desire is to have targeted and engaged readers. And one cannot get such targeted audience if your website is not trustworthy. This post is definitely helpful and useful. Thanks for this.