How can VPNs help Marketing Experts?

If you’re in marketing, you know how important it is to stay abreast of your competitors and their activities. Moreover, all businesses need to be best protected against ransomware attacks, and other malicious online threats. Online security and privacy are priorities of a business one cannot compromise with. Having said and done that, Virtual Private Network (VPN) can be a savior to and take care of some of the issues. 

A VPN: Definition & Features

A VPN or Virtual Private Network is used as a security measure that helps protect your online identity, and preserve your online privacy. It helps you stay protected from prying eyes online by encrypting your data transfer through a tunnel. 

While you’re using a VPN, the traffic flows through a remote data server to secure every single KB of data shared. This makes your IP address untraceable and your online activities cannot be monitored back to you.

Benefits to the Marketing World

If you’re wondering how it can help in your marketing efforts, then read on. Here are the top ways in which a VPN can help marketing experts: 

  1. Ensures advanced security: As a marketer, you would be in possession of sensitive information about different organizations and their competitors. You don’t want to be in a position where you compromise your or someone else’s sensitive information. When you send such information or exchange critical data, you’re exposing yourself to the chances of cyber-theft. A VPN can ensure you better security by using complex encryption algorithms, which help you protect the data existent in your transit, so that you can browse the internet safely.
  2. Allows productive remote working: When you’re connected on a VPN network, your employees have the chance of working from home or the locations of their choice. When they don’t have geo-restrictions interrupting their moods, they give in their best efforts and maximum productivity. As all work would be online, all data shared would be over secure encrypted channels via the VPN. Remote working is incomplete without online calls and meetings, see different VPNs for Zoom here
  3. Ensures smarter SEO: When you browse the internet from the same device as the same location, through your personal Google account, you get the same set of personalized results. This is highly undesirable if you work in marketing and you need different ideas for different projects. Also, this becomes highly undesirable if you are trying to check site optimization on actual search engine results page (SERP). A VPN, by changing your virtual location, allows you to check these results from various other locations, hence giving you most accurate results and chances to do smarter SEO. 
  4. Allows you to do effective competitor analysis: If you’re in marketing, you know that keeping an eye on your competitor is essential. You need to be in close connection with their strategies and business models. Stay ahead of them and don’t be surprised by their newer models and digital marketing campaigns using a VPN. A VPN also helps you to keep this analysis private and secure. No one else knows that you’re keeping an eye on them and their activities. They’ll not know if you’re snooping around their social media pages, or website if you’re using a VPN. 
  5. Ensures better link building: If you’re a digital marketer, you’ll know that building links is essential. But building an authority link can be difficult as many expert SEO individuals will tell you. Many websites don’t let you build more than one or two links, and that can slow down your SEO strategies. Using a VPN can resolve this issue to a considerable extent. As VPN hides your online identity, you’ll be able to create as many links as you like on the websites of your choice. 

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