Three Ways Marketing Will Change After COVID-19

by Guest Author on August 21, 2020

in Guest Posts

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Since the beginning of the COVID-19 pandemic, over 5 million Americans have contracted the Coronavirus. In an attempt to stop the spread of this dangerous virus, many businesses have shut the doors to their physical locations. If you are adjusting to the reality of remote work, you may be scratching your head regarding how to alter your marketing strategy.

With more consumers sitting at home, you have to find a way to reach these people. There is no denying that the COVID-19 health crisis is changing both the world of business and marketing. Failing to get on board with these changes can result in you getting left behind. The following are some ways that marketing is going to change forever as a result of COVID-19.

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1. Mobile Users Are Dominating the Market

One of the main changes that has occurred as a result of COVID-19 is the fact that people are using their mobile devices more than ever. In the past, around 50% of the search engine traffic online came from people on cell phones or tablets. During the current global health crisis, this number has surely increased. This means it is more important than ever for business owners to appeal to these mobile consumers.

Taking the time to audit your website to ensure it is mobile-friendly is a must. If you want to ramp up your efforts to connect with mobile users, investing in a mobile app is a great idea. This app will allow you to reinforce your brand and provide mobile users with information about the products/services you provide. Making use of push notifications is also a great way to create and maintain an ongoing dialogue with mobile users. With the help of an experienced app developer, creating an appealing and reliable mobile app will be much easier.

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2. Promotional Products are Getting Used More

There was a time when many business owners viewed promotional products as an outdated form of marketing. During the quarantine period that has resulted from the COVID-19 health crisis, more and more business owners are using these branded products to connect with consumers. Modern consumers love getting free merchandise in the mail from their favorite brands. Taking the time to research the type of promotional products your audience responds best to is imperative.

Investing in things like branded socks or t-shirts is vital when trying to engage with consumers who are stuck in home. Doing things like ordering custom socks wholesale can help you save money on these promotional products. Before you use a particular promotional product supplier, you need to do some research. Ideally, you want to use a supplier that has been in business for a while. You also need to take a look at the reviews a promotional product supplier has received from past customers before hiring them.

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3. Social Media is Still a Powerful Marketing Tool

The COVID-19 crisis has also shown business owners just how important having a presence on social media is. While stuck in quarantine, many people have been spending multiple hours each day on social media websites like Facebook and Instagram. Having a presence on these social media websites is crucial when trying to further your reach.

The key to having success with social media marketing is providing great information on a consistent basis. Posting on your social media accounts daily will help to keep your brand fresh in the minds of consumers.

Rolling with the Changes

While the world around us continues to change, adjusting to this new reality becomes more challenging. However, if you are a business owner, you have to make an effort to adjust your marketing strategy to fit the needs of modern consumers. 

Guest article written by: Ashley Lipman

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{ 3 comments… read them below or add one }

Sam August 26, 2020 at 06:57

It’s amazing how much things have changed over the last 6 months and that we are adapting to a life on the sofa, so to speak. I can count the number of times I have left the house on one hand and how much I have used the internet and more so, Google more. It’s really made me think about the changes and how to put these into perspective when it comes to marketing!

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Newton Onukwusi September 3, 2020 at 11:58

I have seen traffic growth on my site since the lockdown

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Tristan September 10, 2020 at 21:26

Absolutely agree. Every business should have a digital footprint of some kind. COVID just made it obvious.
Tristan recently posted… Turo Host Review: Pros and Cons – Is Turo Worth It?

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