Current business trends to help start-ups have the best initial success

After the year of the worldwide pandemic, 2021 brought with it some hope for the future. In fact, the success of the vaccine sent business confidence to a six-year high back in February. Therefore, now seems to be the perfect time to set up your start-up. 

But before you release your start-up to the world, here are some of the current business trends for 2021, to help your start-up to have the best chance of success. 

1. Increased social media presence 

Currently, having social media for your business is a basic requirement. However, it is not enough to merely have social media accounts. 

Social media is being used more and more for customer services and advertising, and thus your start-up should aim for an increased social media presence 

2. Utilising ‘influencers’ 

Over the years, there has been a steady increase in social media ‘influencers’ being paid to advertise and demonstrate products and services. In this time, Instagram’s influencers have not only revolutionised the marketing industry, but also the modelling industry too. 

The BBC reports that due to coronavirus-mandated lockdowns, the UK has seen an increase in influencer marketing, especially targeting models who are unable to walk the runway but can shoot their own content at home.  

Therefore, utilising influencer marketing can help your start-up to have the best initial success, quickly and efficiently getting your product or service out to the world. 

3. Personalised experience with AI

Artificial intelligence and data analytics are great ways to personalise customer experience. In fact, 82% of industry professionals found artificial intelligence improved their company’s customer experience. 

4. Hybrid office models 

Whilst the threat of the coronavirus still remains, many companies have opted for a hybrid office model. This model combines a mixture of home and office working, allowing employees the flexibility to work from wherever they want. 

5. Flexible workspace 

When you first launch a start-up, you might think that you have no choice but to work from home. However, a current business trend for 2021 is the use of a coworking and start-up space. 

This package allows a flexible office solution for companies looking for 1 to 3 desks in a professional working environment, with all inclusive pricing and no deposits required. 

And, when your start-up becomes a success, and you need to expand? A start-up space is completely flexible, allowing for up to 1,000 desks so that you can grow your company with peace of mind. 

6. Emphasis on convenience 

Convenience is another thing that has been brought to the forefront due to the COVID-19 pandemic. Whilst everyone was stuck inside, online services and delivery was a necessity. 

Because of this, Amazon saw their pandemic sales triple their profits due to their next day delivery service for anything from toilet roll to technology. Thus, it is evident that consumers desire convenience, prompt delivery, and a door-to-door service. 

Now that you know the current business trends of 2021, you have all the tools you need to make sure that your start-up enjoys initial success and long-term growth.