Writing an Effective Mobile Marketing Call-to-Action

Writing a marketing strategy is not an easy task. You need to plan it all, from your strategic goals to the smallest details, such as visuals and the main messages you want to send. The same goes for mobile marketing strategies that need to be optimized for mobile devices and still target the right audience. And, while it may seem like a minor detail to you, CTAs can play a significant role in the success of your mobile marketing strategy.

CTAs (calls-to-action) are short, actionable messages that are supposed to guide your customers towards an action you want them to complete. These messages need to be written carefully to make sure they are efficient and help you reach your goal. If you’re not sure how to write mobile marketing CTAs to reach customers, keep reading.

Here’s our list with simple and super-effective tips for writing killer mobile marketing CTAs.

1. Open Strongly

Your CTA needs to be short and convincing. That means there’s no room for sugar-coding or beating around the bush. You need to get to the point, and you need to do it quickly.

That means that you have to open strongly and tell your audience exactly what you want them to do. To achieve this effect, you’ll need to find the right imperative verb to open with. Imperative verbs that are great for CTA include:

• buy
• download
• book
• get
• check out
• order
• subscribe

You get the idea. 

Your CTA needs to have the right verb at the beginning to ensure you’re leaving a strong impression on those reading it. 

2. Add Some Pressure

If your target customers don’t feel like you’re offering a great deal, they probably won’t bother clicking your CTA.  You need to add pressure to the picture ad make them feel like they might miss out on something.

Here’s the best way to do it:

• set a deadline e.g. Buy today- get 30% off!

• limit the offer e.g. Claim your discount- limited time offer!

• create urgency e.g. Buy Now!

• tell them to hurry e.g. “Don’t miss out!”

Use these psychology tricks to make your customers feel the need to make an instantaneous decision.

3. Speak Their Language

For the CTA to be truly effective, you need to speak the voice of your consumers. CTAs in the first person can make your customers truly feel like they should click it and follow the link.

You can make your CTAs customer-centric and write them from the perspective of your target customer. Here’s what we have in mind:

• Yes, I need this!

• I want to learn Italian!

• Claim my discount!

Using this perspective on your CTAs will make them more personal and relatable to your target customers.

4. Make a Promise

Another way to turn your CTAs from regular marketing messages to something more effective and relatable is to ensure they’re giving your mobile users a promise. Mentioning their pain points and making the CTA focused on what they need and get is a winning combination.

This promise needs to be clear, and there’s no room for ambiguity since that may upset the users instead of making them happy.

So, what kind of promises can you make? Here’s a couple of examples:

• Start Your Journey to Guaranteed Weight Loss

• Grow Your Followers Number Today

• Improve Your Social Media Presence Now

• Get Your Free Counseling Appointment Today

Be very specific about the benefits of clicking the CTA. Make sure the landing page takes the users exactly where you promised them to be. Provide the type of content they’re expecting to get. In case you need help, EssaySupply offers website content writing and can create any sort of content for your landing pages.

Make the path between their needs and your promise super short- just a CTA click away.

5. Optimize CTA Positioning

When you’re creating a CTA for mobile users, you need to think about where and how to position your CTA. It needs to be placed on your page in a way that will make it easy to spot, click, and follow.

So make sure that your CTA is:

• dominating the mobile screen in its size
• easy to spot 
• isolated on the page, so it’s easy to click even on the smallest mobile screens
• fit to be clicked with the scrolling finger- most commonly the thumb

You want to make it as easy as possible for your mobile users to do what you say and follow that CTA button you’ve created.

6. Perform A/B Testing

You never know how your audience might respond to the CTAs you’re using for your mobile marketing strategy until you test them. Testing your CTAs is important to help you learn what works best for your audience.

So, perform A/B testing on your CTAs to check what type of messages, verbs, structures, or CTA placement they respond best to. Create similar CTAs and change a detail such as the color or the verb to track results better:

• Buy Your Electric Bike Today!

• Start Your Electric Bike Journey Today!

Learn from the results of your testing and use it to further boost your CTAs.

Final Thoughts

CTAs are crucial since they carry a strong message that your target customers need to know about. When you’re writing CTAs for mobile marketing, you need to consider their length, persuasiveness, placement, and purpose.

Hopefully, the essential tips we’ve shared above will help you write better CTAs and improve your mobile marketing strategy.