Did you know: Google accounts for nearly 87% of the world market share for the global search market.

Google is the leading search engine in the world in 2021 and is predicted to stay in this position for the foreseeable future. For this reason, it’s essential that now more than ever, your business invest in website SEO. 

Even Jeff Bezos, CEO of Amazon, said that Google is a mountain; you can’t move it, but you can certainly climb it to reap the rewards of getting to the top of the peak. 

This blog will serve as your guide to increasing your organic traffic on a massive scale in 2021. 

Let’s start by clearing any misconceptions and defining what exactly SEO is.

What is SEO?

SEO is the practice of optimizing your web presence so that your website can rank higher on Google and other search engines’ pages for your desired keywords. This statement means that if ranking on Google is a game of archery, SEO is a highly fine-tuned bow that allows you to aim your arrow as precisely as possible and launch it accurately to pierce your desired bulls’ eyes.

Website SEO helps your business website rank higher in Google and other search engines, which allows your target customers to see your website more frequently, become familiar with your brand, and enter your sales funnels.

While SEO is the bow, keywords are your bulls’ eyes.

Have Your Websites’ Keyword Strategies Fine-Tuned

Keywords are the words that searchers type into Google and other search engines to find answers and information on what they are searching. If you think of your website’s SEO as an entire building, keywords are the individual bricks that make up the building and need to be strategically cemented in the walls and foundations.

This metaphor indicates that keywords need to be regularly added to your website’s SEO content. This content includes web content, pages, URLs, pictures, videos, titles, source codes, and more.

Keywords can be found manually using Google or through high-end tools that streamline the process when the user has the experience to use them. You can consult a top-notch SEO service for websites to find out the best keywords your website should incorporate to reach your target customers and beat out your competitors effectively.

The strategy that needs to be implemented for your website will vary depending on your website’s current size and reach.

If your website is already established and has a wide-reaching audience, you can have the most competitive keywords targeted, which also tend to have the highest user search volumes. 

If you’re just getting started or are in the middle of fine-tuning your website SEO, it would be in your favor to have lower competition, longer tail keywords targeted.

Low competition, long-tail keywords may not sound worth your time at first, but don’t be mistaken. This is a powerful combination for small businesses that SEO services can help you implement. It will be relatively more straightforward for your business to rank on Google compared to higher competition keywords with lower competition.

Secondly, these keywords will be long-tailed, meaning visitors to your website from these keywords are far more likely to convert to customers.

Why is this?

The visitors from long-tail keyword searches are more likely to convert to customers because they’re searching precise search terms rather than general, short-tail search terms.

For example: if a person searches “pizza,” this is a very short tail keyword that will produce highly generalized results. So, even if a person visits your (hypothetical) pizza bagel website in New York after searching only “pizza,” they might not convert. Perhaps, they were seeking pizza recipes, or they live somewhere outside New York.

If, on the other hand, a person searches “pizza bagel places near Brooklyn in New York,” this qualifies as a long-tail keyword. You can easily see that this search term is far more specific than the first one, literally just “pizza.”

When a visitor searching this term visits your website, they’re incredibly likely to place an order on your website.

So, don’t let the “low” in “low competition” fool you because having these keywords targeted can significantly boost your website’s SEO. 

Once you’ve started ranking for the lower competition keywords, it will be significantly easier for your website to tackle the higher competition ones, winning your website even higher traffic.

You should consult with an experienced SEO service for websites to figure out the right keyword strategy for your business website as it currently is, including an implementation plan.

The website SEO service will create a highly valuable content plan for your business. Why is this content considered “valuable,” though?

Developing the Perfect Content

High-value content is helpful content. 

Content that is well-written and guides your target customers and those in your niche will help your business rise as a reputable authority in your field.

Think about it. When your business is providing consistent value to customers for free through valuable content, they think in their brains the following: 

“Dang, if I’m getting this much value from Business Website A without having paid them yet, imagine how much value they’d give me if I hired them!”

When thought consistently goes through your target customers’ minds, your business will have regular conversions and skyrocketing sales.

That is the power of organic traffic resulting from SEO.

Guest article written by: Joseph Dyson is an award-winning Senior Account Manager working at Search Berg—an acclaimed digital marketing company in the United States. He offers top-notch SEO and content marketing services. Aaron has helped several businesses skyrocket their rankings and improve their conversions through actionable SEO strategies.