If someone waits for Valentine’s day more than couples, it’s the savvy brands. Last year, Valentine’s day brought in a record-breaking $27.4 billion in revenue. With the ecommerce boom taking the industry by storm, we can expect a warmer holiday this time. It’s about time you start picking up your Valentine’s day email templates as February is around the corner.
People have been kept away from people they love consistently throughout 2020, and all of this points towards a brighter sales season in 2021. But, you will need some dedicated strategy to make the most out of this sales opportunity. Email marketing can play the cupid for you as it is the top-performing digital marketing channel for the last two decades with ROI as high as 5100%. Love comes in all shapes, sizes, colors, and budgets, but the spendings sit at an average of $196. So that’s the ballpark you can target to get maximum conversions.
If you want your subscribers to skip a beat for your emails, this article will surely help you.
Be The First One To Ask Them Out
It is always a good idea to make a move before others, and this applies equally to email marketing for romantic trysts. Reminding your subscribers of the upcoming Valentine’s day (and shopping!) This is a great way to kick off your email campaign as it instills your brand name with the Valentine’s vibes. Try to keep the color scheme and overall email template design simple and minimalistic.
This helps communicate the email’s objective clearly and tells your subscribers how to associate the holiday with your brand. Here’s a fine example from Under Lucky Stars that shows how simple yet beautiful messages go a long way in establishing the mood. Also, don’t forget to catch it’s wholesome CTA button that dances at the rhythm of its copy:
Help Your Subscribers When They’re Looking To Make Their Day Special
We are always more excited about the weekend than the actual days off. The same applies to occasions like Valentine’s day. Reaching out to your subscribers and helping them with recommendations, tips, and suggestions is a great way to capture leads. The ideal time for sending out such messages is the 6th to 14th of February. People often look for options when planning their day, and helping them find one is an easy way to secure an early purchase.
I recommend using segmentation for sending out such guides as the user’s past activities, preferences, demographics, and psychographics play an important role in this phase. I also feel that since the whole idea is about an intimate day with their significant others, personalization is necessary. Using dynamic content blocks in your responsive HTML email templates can go a long way for such occasions. Have a look at this example below:
Take The Chance Even If Your Brand Doesn’t Fit In The Romantic Zone
Naturally, many businesses can’t relate to romance and butterflies, but it doesn’t mean that they can’t take a chance. Everybody celebrates their love in their style and reaching out with great Valentine’s day email template designs, crisp copies, and alluring offers can also help you earn some conversions. Have a look at this emailer from GoDaddy where they fit in the theme:
Okay, here’s another example of playing smart with the plot and using the V-day theme to push your products. Harry’s did some jaw dropping copywriting and see if inspires your next made for each other message:
Don’t Neglect The Singles!
Love can be polarizing, and there’s a group of people who just don’t like the love in the air marketed heavily- singles. Having your personalization game done right saves you from annoying them and even echo them. A survey finds that 35% of the youngsters aged between 18 and 35 told that they were going to treat themselves on Valentine’s day.
Showing your love to singles can be a great idea since you will make them feel a part of the festivity instead of alienating them. You can place your products that fit in the ‘self-love’ category or go with messages like this one from Verishop:
Go For The Last Moment Dopamine Rush- It’s Never Too Late
There will always be many people who haven’t made up their mind on the D-day, or simply because they got lucky the very same day. Nonetheless, approaching your email list contacts who haven’t made a purchase from you on the 14th of February is worth it as you may get a chance to surf the last moment dopamine rush! Make it a point to reach out at the last moments as there is a higher chance of conversion as the reader is most likely to open a message only if they’re looking to make a purchase. Yelp did an awesome job in the below email:
Sign Off
These tips will surely help your email marketing efforts but don’t miss the basics- segmentation, personalization, A/B Split Testing, and click-worthy subject lines. Keeping things simple and silly works the best when flirting as a brand, so don’t make it overtly cheesy or nosy. I hope this blog inspires you for your upcoming Valentine’s day email marketing campaigns and build a stronger relationship with your subscribers.
Guest article written by: Kevin George is Head of Marketing at Email Uplers, one of the fastest growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free HTML email templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.