TIME has published its annual list of the Top 100 Most Influential Companies for 2022, and Apple has been named as one of them.
TIME mentioned that its annual list “highlights businesses making an extraordinary impact around the world. To assemble it, TIME solicits nominations across sectors including health care, entertainment, technology, and more from our global network of editors and correspondents, as well as from industry experts. Then we evaluate each on key factors, including relevance, impact, innovation, leadership, ambition, and success. The result is a diverse array of 100 businesses helping chart an essential path forward.”
While it’s great for Apple fans that their favorite brand made it to the list, TIME’s description on the Cupertino tech giant isn’t all that sunny, but rather quite grim.
“Apple and CEO Tim Cook last year took the momentous step of allowing users to block advertising companies from tracking their app use, a technique used for ad targeting. Apple marketed the change as a win for user privacy—and users appear to agree, with most opting out. Many antisurveillance activists welcomed the development, but others noted that it underlined Apple’s huge power. And in earnings calls after the changes, ad-dependent tech giants like Meta and Snap blamed Apple’s move for “headwinds” that resulted in tens of billions of dollars in losses.”
TIME also highlighted Apple’s plans to allow users to self-repair their iPhone 12 and iPhone 13 units, which is expected to debut very soon.
Other companies that made it to their 2022 list include: Alphabet, Amazon, IBM, Meta, Microsoft, NVIDIA, Sony, Spotify, TikTok, Disney and Netflix.